Download - SEO: From Soup to Nuts (part 3)
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 1/48
The Search Engine Landscape: 2010HowUsersInteractwithEngines&HowtheSearchEnginesCrawl,Index&RankPages
Rand FishkinCEO & Co-Founder: SEOmoz
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 2/48
DilbertExplainsSEO
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 3/48
Hopefully,LotsofYouWenttoMIT
h<p://tech.mit.edu/V129/N49/survey.html
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 4/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 5/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 6/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 7/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 8/48
PPCvs.SEOinClicks&Spend
~88%ofclicks
(USSpend2009‐$1.5Billion)
~12%ofclicks
(USSpend2009~$18Billion)
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 9/48
ViaAOLSearchData2007
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 10/48
Probably
ProbablyDoesn’t
Get42%CTR
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 11/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 12/48
January2002–33%ofallwebuserssearchdaily
May2008–49%ofallwebuserssearchdaily
h<p://www.pewinternet.org/~/media//Files/Reports/2008/PIP_Search_Aug08.pdf.pdf
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 13/48
WeSearchMore&MoreEveryMonth
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 14/48
4Major“Types”ofQueries
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 15/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 16/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 17/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 18/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 19/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 20/48
Crawling&Indexing
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 21/48
TheDifferenceBetweenCrawling&Indexing
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 22/48
TheCrawlSeleconProcess
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 23/48
No,Really–EvenGoogleSaysSo
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 24/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 25/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 26/48
PageRankisSplitsEvenlyBetweenLinks
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 27/48
PageRankisanIteraveAlgorithm
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 28/48
Technically,EveryExternalLink“Leaks”PageRank
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 29/48
PageRankisImportantforCrawling,But…
ToolbarPageRankisneitherprecisenorconsistent
PageRankisjust1of200+factorsforranking
PageRankhoardingisprobablybadforyoursite
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 30/48
ThereareManyLevelsofIndexaon
h<p://www.seomoz.org/blog/crawling‐indexing‐its‐not‐as‐simple‐as‐just‐in‐or‐out
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 31/48
YouCanMeasureIndexaonviaAnalycs
h<p://www.seomoz.org/blog/indexaon‐for‐seo‐real‐numbers‐in‐5‐easy‐steps
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 32/48
OrUseGoogle’sCounts
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 33/48
SearchEngineAlgorithms
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 34/48
Crowdsourced“Guess”
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 35/48
Crowdsourced“Guess”
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 36/48
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 37/48
DomainTrust&Authority
h<p://www.seomoz.org/blog/googles‐algorithm‐pre<y‐charts‐math‐stuff
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 38/48
Page‐SpecificLinkPopularity
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 39/48
LinkPopularityComparison
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 40/48
AnchorText
ahref=“h<p://twi<er.com”>TweetCentral/a>
AnchorText!(astronginfluenceonsearchenginerankings)
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 41/48
GoogleBombingw/AnchorText
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 42/48
GoogleBombingw/AnchorText
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 43/48
GoogleBombingw/AnchorText
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 44/48
On‐PageKeywordUsage
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 45/48
Registraon&HosngData
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 46/48
User&UsageData
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 47/48
SocialGraphData
8/9/2019 SEO: From Soup to Nuts (part 3)
http://slidepdf.com/reader/full/seo-from-soup-to-nuts-part-3 48/48
Quesons?
RandFishkin
Email:[email protected]
Twi<er:@randfishBlog:www.seomoz.org/blog
ShamelessPlug:www.opensiteexplorer.org