Download - Seo Lesson I Learned in 2013
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SEO LessonsI learned in 2013
“A LIFE SPENT MAKING MISTAKES IS NOT ONLY MORE HONOURABLE,BUT MORE USEFUL THAN A LIFE SPENT DOING NOTHING.“
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Am I but a lone Marketer doing so-called SEO
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That’s pretty decent number of
professionals!
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So what are theseprofessionals doing? …
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Really!?!
I was trying to achieve my goals by hitting my keyboard at
max power!
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The result…
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W** website ranked first and I was like:
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And then I was happily living my bachelor life
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While clients mocked their competitors..
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And then came
And he brought…
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He stood before us andenforced that SEO’s followedthe holy commandments.
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What really happened..
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Rankings down! Visits down!
Conversions down!
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Myreaction:
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Client reaction…
Dealing with challenging Client – Thanks Moz!
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I challenged Cutts…
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I DO KNOW WHO YOU ARE. BUT I DON’T KNOW WHAT YOU WANT. IF YOU ARE LOOKING FOR PAY PER CLICK. I CAN TELL YOU I HAVE NO MONEY. WHAT I DO HAVE ARE A VERY PARTICULAR SET OF SEO SKILLS:SEO SKILLS I HAVE ACQUIRED OVER A VERY LONG CAREER.SEO SKILLS THAT MAKE ME A NIGHTMARE TO RANNK AGAINST. IF YOU LET MY WEBSITE RANK. THAT’LL BE THE END OF IT. I WILL NOT GO TO BING. I WILL NOT COMPLAIN ABOUTANALYTICS KEYWORDS BEING NOT PROVIDED. BUT IF YOU DON’T. I WILL TWEET ABOUT YOU.I WILL BLOG ABOUT YOU.AND FIREFOX WILL BE MY PRIMARY BROWSER OF CHOICE.
…GOOD LUCK
RANKINGS. TAKEN.
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Then I decided….
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My new plan: Build Strategy Build Relationships Build Process Build Link Building assets Find Tools Measure and Improve Sit back and enjoy
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My Process:
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And the result was obvious
Visits increased
Search impression increased
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Then I was like:
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The first lessonI learned…
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SuccessfulSearch Engine MarketingNeeds Processes
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Talk to your clients.Keep the relationship strong.Share your resilience with them.
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Try new things.Be adventurous.
Experiment with newcontent or approaches.
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Diversify everything you do.
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SEO is evolving with marketing.
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Give yourself a break.Don’t make yourself miserable by daunting
obstacles that your job brings.
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“(not provided)” is not a problem.
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Always try to learnfrom your competition.
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Give away everything you know.
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Teach as many people as possible.
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There’s no replacement forunique content.
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SEO is never “done”
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Internet marketing never dies.
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You’ll probably never outsmart Google!
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By: Christy Kunjumon@christykunjumon
Inbound Marketer @TechWysewww.techywse.com