Download - Seo off page training session - jan 2012
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Search Engine Optimization Off Page Part- Training Session
Created By Jitender Kumar
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Link Building Methods
There are various off-page SEO link building methods that are used today, some are considered healthy:Business/Profile ListingsClassifieds SubmissionProduct ListingAnswersDocument SharingPPC Ad Campaign
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Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Superpages, Hotfrog, Manta etc.
Benefits of Business Listing: Listings can show up in search results Helps advertise your business for free Helps promote any discounts, offers, promotions Displays on Mobile maps (e.g. iPhone) Displays your business photos Generates leads using online marketing Free listing, no additional fees Free updates anytime Free statistics and insights about people searching and finding your listing Free value enhancements not provided by regular yellow pages Can possibly eliminate your regular yellow page costs
Business/Profile Listing
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List Your Business/Profile – Step 1
Click to Start Your
Listing
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Filling the Form
List Your Business/Profile – Step 1
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Your Contact Details
List Your Business/Profile – Step 1
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List Your Business/Profile – Step 4
Add Your Business Keywords
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List Your Business/Profile – Step 5
Put Details for Login
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List Your Business/Profile – Step 6
Activation link will be sent to given email ID
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List Your Business/Profile – Step 7
Edit to Add Your Keywords, Business
Descirption, Products
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Classified ads are a great way to list items, services, or properties for sale without creating an auction-style or fixed price listing
It is a kind of small message grouped under a specific heading (classification) such as automobiles, employment, real estate, in a separate section of a newspaper or magazine.
Advantages: You can reach a wider range of people to fill the position you are trying to
fill. By posting jobs in the classifieds you can make your business more
known to a greater number of people. Provides a valuable backlink to your business website. You can promote your business at thousands of free classifieds websites. You can sell your old and used stuff.Limitations ad will expire quickly, doesn’t remain sustain longer. The ad will drop lower and lower in the rankings until it is not generating any traffic
at all The ads must constantly be replaced. Advertising on one site is not enough to produce great results.
Classified Advertisement/Submission
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Classified Advertisement/Submission
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Classified Advertisement/Submission
Very first thing is to create an account.
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Classified Advertisement/Submission
Once you have logged in, go to the most targeted region for your business. E.g.
Click on “Yuma” under “Arizona” to start
listing
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Classified Advertisement/Submission
Here you have to choose the most
relevant category of your product or
business. E.g. click on “Ticket”
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Classified Advertisement/Submission
Click to post you add
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Classified Advertisement/Submission
Click on Yuma, it covers all kind of tickets (movie,
train, games etc.) for or in Yuma
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Classified Advertisement/Submission
Fill up all mandatory fields
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Classified Advertisement/Submission
It’s ready, click to view your ad
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Classified Advertisement/Submission
This is an example of how your ad will appear after
approval by the webmaster.
Title of Your Ad Product
Image
Small message about your product or business
Created a link by asking for sign up for booking.
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Classified Advertisement/Submission
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If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to below Shopping sites:
> Yokaboo.com
> Google Store
> Yahoo store
> Esty.com
> Omegawatch.us/create_account.php
Benefits of creating product store:> Influences your organic Google ranking
> Attract more probable buyers
> You can read ratings and reviews of about your products.
> Product web pages can also be helped by arranging inlinks that point to the web page. Particularly important product web pages can even have a direct link from the online store Home page.
> Another useful assist is to indicate the permalink for any product web page at the bottom of the page. This may encourage others who wish to refer to that particular web page to provide a direct link to it from their own web page or blog.
A useful approach is to try to establish a brand for the online store
Shopping/Product Store
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Creating Product Store – Step 1
Click Here to Free Sign Up
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Creating Product Store – Step 2
An Activation mail will be
sent you given email Id
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Creating Product Store – Step 3
Click here to add your products, even you can
create new pages within the store.
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Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, Wiki Answers etc.)
Answer Participation
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Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
The technique is simple, create a Word or PDF document, embed 1 or 2 keyword relevant links in it and submit.
A number of document sharing websites are now available that allow you to upload documents in various formats (PDF, Word etc) for the rest of the world to access and share. The pages this documents are shared from are spidered content. Google in particular is absolutely lapping up
Documents Sharing
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Documents Sharing
Click here to sign up
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Documents Sharing
Fill up all mandatory
fields
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Documents Sharing
Click to upload your file
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Documents Sharing
Browse your file to upload
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Documents Sharing
Add your details
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Questionnaire
What is SEO? What is on page optimization? What are Keywords? What is an alt tag? What is title tag? and where it appears? What are meta tags? How many types of optimizations are? Tell five methods of link building for a website? What is the difference between SEO and SEM? How we can improve search engine ranking for a
website? What is the recipe of SEO? Which search engine comes the most searches
from? What is a classified advertisement? What type of site Digg is?
a. Bookmarkingb. Articlec. Classified listingd. Forums
How can drive traffic to your website?a. SEO (Search Engine Optimization)b. SEM(Search Engine Optimizaton)c. Social Media Websitesd. All
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Question & Answer Session
Question & Answers
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Thank You
Created ByJitender Kumar
Team Lead – SESResultFirst