Download - SEO (Search engine optimization)
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Search Engine Optimization
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Search engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a web search engine's unpaid results —
often referred to as "natural," "organic," or "earned" results.
https://en.wikipedia.org/wiki/Search_engine_optimization
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How Search Engine Works?
CRAWL
CACHE
RETRIEVERANK
SERP
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CRAWLCrawling is the process by
which Googlebot discovers new and updated pages to be added to the Google index or
Cache. Google uses a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is
called Googlebot (also known as a robot, bot, or spider).
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How Google finds Web Pages?
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CACHE• Don't look VISUALLY• Check the Source code• Check for Authenticity• Take a virtual copy of website • Store in Google Data Centers
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Google Data Centers
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RETRIEVE• Retrieve Data from the nearest Data
Center• Does it very fast• Retrieve maximum number of
relevant information
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RANKPageRank is a link analysis algorithm used by Google to help determine the
relative importance of a website. Every website is given a Google
PageRank score between 0 and 10 on an exponential scale.
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Google now uses at least 200 ranking factors in their algorithm, including
social signals, user-interaction signals, and trust.
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SERP• Identity• Location• Login/log off• Device
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Contact us
Web: www.meritasdigitalmarketing.comEmail id: [email protected] Mobile: 944-899-5555Address: #761, Sri SaiRam Mansion,
Above Andhra bank, Beside Shanmukha Restaurant, Near Marathahalli Bridge, Bangalore - 560037.