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Seoul International Sourcing Fair 2017
Post Show Report
Show Profile
Title Seoul International Sourcing Fair 2017 (SIPREMIUM 2017)
Venue Coex Hall A, Seoul, Korea
Periods March 23rd (Thursday) – March 26th (Sun), 2017
Organizer Coex
Sponsored by
- The Ministry of Trade, Industry and Energy
- Korea International Trade Association (KITA)
- Small & Medium Business Corporation
- Incheon Metropolitan City
- Gangnam-gu District
- Korea Exhibition Company (KOECO)
- Embassy of India
Overseas Partners
Giftionery Taipei 2017, Mega Show 2016, Singapore Gift Show 2017,
Singapore Gifts & Premiums Fair (SGPFair) 2017, Gifts & Home
Shanghai 2017, East China Fair 2017 Gifts Expo 2016, Las Vegas
Souvenir & Resort Gift Show 2016, Indian Stainless Steel Houseware
Show 2017
Media Partners EC21, Global Sources Publications (Holdings) Ltd.,
ThaiFranchiseCenter.com, Global Trade Promotion 2017
Scales
- Exhibitor : 400 companies 500 booths
Overseas 81 companies 86 booths from 9 countries, including
Japan, China, India, Thailand, Malaysia, Vietnam, Bangladesh)
- Visitor : 17,500 (1,340 international visitors)
Exhibit Items
Gift items, Household goods, Health & Beauty items, Jewelry &
accessories, Sales promotional items, ‘Design idea’ items,
Electronics, Home decorations, Office supplies, Bath items,
Character-branded items
Concurrent Event
1:1 Biz-Matching (Business Meeting) Program Business Meeting with International Buyers
Total of 871 meetings 815 overseas buyers (17 countries, 58 companies) Total of 291 Korean exhibitors
Business meeting with Korean MD Association Total of 600 meetings 60 domestic buyers from 30 companies
Website www.sipremiumseoul.com
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Hall A Layout
Exhibitor Profile
The Exhibitors present products and services from the following sectors:
Sales Promotion & Gifts
Stationery & Office Supplies
Beauty & Cosmetics
Health Food & Products
Kitchenware & Home Appliances
Smart & IT
Handmade / Crafts
Fashion Accessories / Jewelry
Living & Home Interior
Visitor Profile
The visitors to this year’s show will come from some of the following backgrounds:
Manufacturers
Importers
Exporters
Wholesalers/Distributors
Chain Stores
Associations
Retailers
OEM Providers
Other
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Show Analysis- Exhibitors (Overseas)
81 companies 86 booths from 9 countries
Purpose of Exhibit
Exhibitor’s route to SIPREMIUM 2017
Searching Distributors
40%
Promoting new
products
20%Building brand image
4%
General PR
3%
Product consultation
and contracts
4%
Studying market
trends/collecting
information
14%
Managing/
Maintaining business
networking
12%
Other
3%
Searching Distributors
Promoting new products
Building brand image
General PR
Product consultation and
contracts
Studying market
trends/collecting information
Managing/ Maintaining business
networking
Other
Participating Again
8%
Related
organization/associa
tion/media
28%
Organizer’s online
promotion (ie.
newsletter)
10%
Organizer’s
telemarketing
2%
Domestic Agents
28%
Business partner’s
recommendation
4%
Magazine,
Newspaper,
Show Directory,
AD
4%
Social media
promotion
8%
Other trade shows
2% Others
6%
Participating Again
Related
organization/association/media
Organizer’s online promotion (ie.
newsletter)
Organizer’s telemarketing
Domestic Agents
Business partner’s
recommendation
Magazine, Newspaper, Show
Directory, AD
Social media promotion
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Exhibitor’s satisfaction with the Business Meetings
Exhibitor’s satisfaction with overall service of organizer
Satisfied
59%
Unsatisfied
41% Satisfied
Unsatisfied
Very Satisfied
18%
Satisfied
42%
Average
36%
Unsatisfied
4%
Very Satisfied
Satisfied
Average
Unsatisfied
Very Unsatisfied
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Rate on SIPREMIUM as an exhibition and its brand competitiveness
Recognition of Coex as an exhibition organizer
SIPREMIUM’S international competitiveness
Very Satisfied
7%
Satisfied
43%
Average
45%
Unsatisfied
5%
Very Satisfied
Satisfied
Average
Unsatisfied
Very Unsatisfied
Satisfied
83%
Unsatisfied
17%
Satisfied
Unsatisfied
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Participation in Seoul International Sourcing Fair 2018 again
Survey results
- 68% of exhibitors were satisfied with their overall experience at SIPREMIUM 2017
- 69% of exhibitors were satisfied with their booth location at SIPREMIUM 2017
- 73% of exhibitors were satisfied with the organizer’s event promotion at SIPREMIUM
2017
Already confirmed
15%
Highly considering
21%
Might consider
33%
Not attending
31%
Already confirmed
Highly considering
Might consider
Not attending
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Show Analysis- Buyers (Overseas)
Buyer Overall Result- 58 companies, 85 hosted overseas buyers, 871 meetings
Items of interest
*Other includes: Health & Beauty, Home Interior, Medical instruments, Home appliances, Baby
items, Life-style items and car-related products
Buyer’s satisfaction with the business meeting
Sales Promotion
Materials
15%
Gift Items
24%
Design
Accessories
11%
Kitchenware
10%
Stationery &
Office Supplies
9%
Sports & Leisure
Items
6%
Others
25%Sales Promotion Materials
Gift Items
Design Accessories
Kitchenware
Stationery & Office Supplies
Sports & Leisure Items
Others
Very Satisfied
22%
Satisfied
54%
Average
24%Very Satisfied
Satisfied
Average
Unsatisfied
Very Unsatisfied
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Buyer’s satisfaction with the JUBLIA Business Matching System
Buyer’s satisfaction with overall management
Survey results
- 83% of buyers were able to meet with suppliers of interest and 89% were satisfied with
their business meetings
- 98% of buyers were satisfied with overall performance at SIPREMIUM 2017
- 75% of buyers are highly considering or already confirmed to participate again in 2018
Very Satisfied
20%
Satisfied
56%
Average
20%
Unsatisfied
4%
Very Satisfied
Satisfied
Average
Unsatisfied
Very Unsatisfied
Very Satisfied
51%
Satisfied
47%
Average
2%
Very Satisfied
Satisfied
Average
Unsatisfied
Very Unsatisfied
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Overseas Exhibitor Testimonial
Adi Arifin (Managing Director / PHY Resources Sdn. Bhd. / Malaysia)
“[SIPREMIUM 2017] has been a fantastic show for us. We had the opportunity to showcase
our products at the show and the response was excellent. The show gave us the opportunity
to educate the market on the effectiveness and up to date technologies of our proud products.
We met visitors not only from the South Korea, but also from countries like U.A.E, Taiwan,
Japan, Indonesia, Hong Kong and Australia. The quality of the visitors was excellent and we
are pleased with the organisation of the event. Well done COEX team for making it happened.”
Overseas Buyer Testimonial
Mavis Lin (Business manager / Shang Cai Trading Co., Ltd / China)
“Very happy to be able to participate in this COEX. I also thank you very much for assisting
me. I think this exhibition is a good exchange. We meet a lot of very good partner in this
exhibition and for the bilateral cooperation is a good start. Really looking forward to the next
COEX. Thanks again!”
Cenk Baladura (Foreign Trade Specialist / Trade-Labs International Trade Company
/ Turkey)
“I would like to say thank you for your organization and giving benefits due to attend to
SIPREMIUM. I found SIPREMIUM really useful and great source point for discovering unique
Korean products. Buyer’s benefits and organization structure are really remarkable and
amazing. Thank you for your effort and contribution to my company. Looking forward to
joining next SIPREMIUM.”
Ann Teo (Director / C.D. COM ASIA PTE. LTD. / Singapore)
“On behalf of our Singapore Gifts Association and our members, we thank you and your
management of COEX for inviting us to attend the SIPREMIUM 2017 and the signing of MOU
to facilitate our future cooperation. Your kind hospitality and warmth welcome is most
appreciated and all our members find your show very well organized and well-coordinated.
Right from pick-up to hotel accommodation to biz-matching & interpreter are all excellent and
we do look forward to your next invitation.”
Audrey Ng (General Manager / Orion China Limited / China)
“Thank you for your invitation to the SIPREMIUM 2017 Fair. We are thankful for the dedicated
support from the team, right down to the detailed planning of our visit to the booths as well as
an appointed interpreter to trail us as we conversed with the exhibitors. We were impressed
with the different kinds of products available at the fair, and are very optimistic with the
discussions we had with some of the exhibitors. Look forward to the next SIPREMIUM Fair.”
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Photo Gallery
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For more inquiry
Seoul International Sourcing Fair Secretariat
T. 82-2-6000-8126 F. 82-2-6944-8302 E. [email protected]
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