Job Title: Marketing and Communications Manager [Full Time]
Responsible to: CEO/Artistic Director
About Serendipity
Serendipity is an internationally connected social enterprise that actively changes the UK artistic and
cultural landscape with an innovative and inspiring high-quality programme. Serendipity fosters
innovative new work from artists, both emerging and established, bringing diversity to the forefront of
cultural experiences for all.
About the role
Serendipity is looking to recruit a Marketing and Communications Manager. This new post comes at an
exciting time in the organisation’s development and will make a significant contribution to achieving
Serendipity ambitions including:
Raising the positive profile of Serendipity and the impact of its work, regionally, nationally and
internationally, broadening perceptions of Let’s Dance International Frontiers, Black History Month,
BlackChat and Archiving the Past, Reflecting the Future and LDIF+ demonstrating the excellence
work born out of diversity;
Increasing Serendipity’s audiences through engagement with schools, FE, HE and the public;
Creating strong networks of champions and supporters of our work, building deeper relationships and
partnerships with key stakeholders, funders and audiences;
Ensuring Serendipity has a strong and consistent brand identity and articulates clear and compelling
key organisational messages.
Supporting the business’ commercial growth targets for its developing product and service
propositions.
Main Purpose of the Role
The Marketing and Communications Manager will primarily be responsible for the strategic leadership
and operational delivery of marketing and communications of Serendipity, including the implementation of
branding, development of our current and prospective audiences and driving forward the digital and
commercial agenda.
Main Duties and Responsibilities
Communications, Marketing and PR
The Marketing and Communications Manager will develop and implement targeted and
compelling marketing and communications strategies, which are fundamental to achieving
Serendipity mission, aims and objectives.
Planning, implementing and evaluating all marketing and communications activities, including the
design and production of promotional and advocacy materials, e-marketing, distribution, direct
mail, copywriting, advertising and any other promotional activities.
Setting audience development and sales targets in conjunction with the CEO and Artistic
Director, Administrator and the Creative Development Manager for Serendipity’s activities and
events.
Ensuring set up of event booking systems for all Serendipity events and activities;
Collating and analysing marketing and booking data for activities and events on a regular basis
to ensure the strategic effectiveness of resource allocation.
Working with the CEO and Artistic Director to build strong supporter relationships, provide
communications support for fundraising campaigns and PR initiatives, and contribute to funding
applications and reports.
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Liaising with Serendipity’s PR consultant on press and media, including sharing key information
and images. Keeping a record of press and media coverage.
Managing the regular schedule of communications with key audience segments, including
community groups, schools, colleges, audiences, supporters and funders.
Promoting Serendipity’s publications with key audiences.
Promoting, developing and coordinating the management of Serendipity’s membership scheme.
Completing key reporting criteria for funders and stakeholders such as Audience Finder
and the Insight Tool Kit.
Brand Management
Championing, protecting and enhancing the profile of Serendipity regionally, nationally and
internationally through the development and implementation of an effective PR strategy,
campaigns and media activity.
Undertaking proactive management of Serendipity’s reputation;
Leading on branding guidelines and brand development.
Audience Development
Undertaking or commissioning audience research to better understand Serendipity’s current and
potential target audiences and reach, and to inform strategic approaches;
Working with Serendipity’s team to raise awareness of, and engagement with, our programmes
across a rich and diversity landscape covering age, gender and cultural heritage.
The role will be responsible for working with the Serendipity team and external partners and HE
to ensure delivery of the LDIF+ and online courses.
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Digital
Developing and implementing appropriate digital strategies to support Serendipity’s audience
development and communications needs.
Overseeing the ongoing development and management of Serendipity’s company website;
Managing Serendipity’s online presence, including effective use of email marketing and social media
platforms to effectively engage with wider audiences, contributing to creation and distribution of
digital content (including audio and video recordings) and training the wider network of Serendipity
team members to become proficient social media users/leads.
Supporting the development and distribution of digital apps.
Developing and distributing Serendipity’s e-Books.
Developing and implementing appropriate on-line tools to communicate with our organisation and
audiences effectively.
Monitoring and updating Serendipity’s Box Office system (Woo Commerce) and producing reports.
Print Production
Copyrighting, proofing and working with designers on three brochures per year.
Copyrighting, proofing and designing supplementary print; leaflets, posters, postcards throughout
the year.
Supporting Serendipity on production and promotion of Serendipity publications.
Other
Managing delegated communications and audience development budgets working to maximise
income and minimise expenditure.
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Developing an effective internal communications strategy.
Undertaking regular monitoring and evaluation against objectives to provide information to contribute
to Serendipity’s performance management processes as required, including preparation and
presentation of reports to management and trustees.
Commissioning, supervising and monitoring the work of external suppliers, including artists,
designers, printers, PR and media support, photographers and film-makers and consultants.
Work closely with the Creative Development Manager on the commercialisation of products and
services.
Leading on the development of Serendipity’s merchandise for both commercial and promotional
purposes, ensuing effective promotion, distribution and sales.
Managing key stakeholder relationships as required.
Maintain accurate records of business activities and transactions in relation to duties.
Horizon scan for potential relevant opportunities as part of periodic review processes.
General duties and responsibilities
The particular duties and responsibilities attached to posts may vary from time to time without changing
the general character of the duties or the level of responsibility entailed. All Serendipity employees are
required to undertake the following general duties:
Carry out such other duties as may be reasonably requested by their line manager, or any more
senior manager commensurate with the grade of the role.
Undertake continuous professional development in line with the needs of the post and resources
available.
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Travel to locations across the county and beyond as required (please note that reasonable
adjustments will be considered for this factor as required by the Equalities Act).
Be aware of and comply with GDPR and Data Protection legislation and confidentiality.
Ensure compliance with health and safety policies and procedures, and risk assessments.
Share in Serendipity commitment to safeguarding and promoting the welfare of children, young
people and vulnerable adults.
Be aware of Serendipity’s Equality and Diversity policies and actively promote equality of
opportunity.
Act as an ambassador to support and improve awareness of the Serendipity activities
representing Serendipity at events and meetings as required;
Carry out all duties in accordance with Serendipity policies, procedures and practices;
Behave in a manner consistent with Serendipity values and code of staff conduct.
Managing collateral intellectual property that will be used in promotions for permissions. nance of
permissions for use of imagery, video and audio etc. Liaising with intellectual property holders for
permissions.
Database management for online and print mailouts.
Advert placement for targeted audiences, including online and programmatic marketing.
Managing marketing budgets, liaising with team and producing financial reports.
Person Specification
ESSENTIAL DESIRABLE
Education and Degree level or equivalent Professional marketing and
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Training experience of working in
marketing and
communications at a senior
level.
communications qualifications
(CIM or equivalent).
Knowledge Current knowledge of digital
applications and social media
networks and platforms.
Database management.
Researching and developing
new markets.
Understanding of brand
management and proven
experience of implementing
brand guidelines effectively.
Website management.
Understanding of the
importance of evaluation.
Understanding of national
curriculum and issues facing
education sector.
Knowledge of and enthusiasm
for music and arts education
sector.
Experience Significant experience in a
professional marketing,
audience development or
communications role.
Experience of leading and
implementing marketing
and communications
strategies.
Experience of managing a
Experience of working in/with
the cultural/creative sector.
Experience of print production
and working with design
technology (Adobe Photoshop,
Illustrator).
Experience of commissioning
research.
Experience of using Audience
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budget.
Experience of digital
marketing including e-
marketing, websites, social
media, developing online
promotional material and
new developments in the
field.
Experience of undertaking
the development and
analysis of quantitative
and qualitative audience
research.
Substantial experience of
working with press and
media, including
demonstrable success of
securing media coverage.
Track record of working in
partnership to
communicate, engage and
inspire a wide range of
internal and external
stakeholders.
Finder.
Skills and Ability to work on own Attention to detail and
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abilities initiative, prioritise and
organise a complex workload.
Proven effective copywriting,
editorial and proof reading
skills.
Excellent written and verbal
communication, presentation
and advocacy skills engaging
effectively with stakeholders.
Demonstrable leadership skills
and ability to inspire others.
commitment to achieving
highest standards.
A good listener, able to
motivate and take on the
ideas of others.
General Passionate about
promoting diversity and
inclusivity.
Willingness to work flexible
hours including some
weekends and evenings.
Attend team and
management meetings
and present to meetings of
the board of trustees as
required.
Remuneration and Terms
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This is a full-time post with a salary of £25,000. The post has an annual leave entitlement of 28 days per
annum (including Bank Holidays). Staff are automatically enrolled in the company pension scheme.
The post-holder will be required to travel to Serendipity activities and events as necessary. These events
may take place outside of normal working time and time off in lieu will apply on such occasions.
To Apply
Please email a copy of your CV and a cover letter to Pawlet Brookes, [email protected] with the
job title in the email header.
Hours: Full-time (40 hours per week). To suit hours of business, including some
evenings and weekends. Usually 9:30am – 5:30pm, Monday – Friday.
Contract: Six-month probation
Salary: £25,000 (gross) subject to experience
Start date: July 2019 (subject to notice period)
Closing date for applications: 30 June 2019
Location: Serendipity office in Leicester
Interviews: 8 July 2019
Please send your C.V. and covering letter to Pawlet Brookes, [email protected]
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