![Page 2: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/2.jpg)
[email protected] - @kokopus_dark
![Page 3: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/3.jpg)
[email protected] - @kokopus_dark
We are [still] human beings. And we love to work hard. In fact, we are challenged every day while we work [and play]. We people tend to explore, socialize, communicate, share, help, achieve... and we need to feel engaged while doing so. Services should serve the customer. He or she needs to be at the center. Is there a science that explains how fun can create valuable experiences in relation to ordinary products and services? Can we design in a way that fun combats the boring effect while being extremely serious? How can we expect to change the design of services paradigms for the better if not designing them from both experiential and memorable views? Welcome to the playing fields of motivational design and gamification!
![Page 4: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/4.jpg)
[email protected] - @kokopus_dark
We are [still] human beings. And we love to work hard. In fact, we are challenged every day while we work [and play]. We people tend to explore, socialize, communicate, share, help, achieve... and we need to feel engaged while doing so. Services should serve the customer. He or she needs to be at the center. Is there a science that explains how fun can create valuable experiences in relation to ordinary products and services? Can we design in a way that fun combats the boring effect while being extremely serious? How can we expect to change the design of services paradigms for the better if not designing them from both experiential and memorable views? Welcome to the playing fields of motivational design and gamification!
![Page 5: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/5.jpg)
[email protected] - @kokopus_dark
Human Beings Feel Engaged Services Memorable
How Fun At the Center
Experiential Extremely Serious
![Page 6: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/6.jpg)
[email protected] - @kokopus_dark
Sensation Fantasy Story
ChallengeSocial Discovery Expression
Immersion
DYNAMICS/AESTHETICS/PLEASURES …
http://www.8kindsoffun.com/ & The MDA Model
![Page 7: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/7.jpg)
[email protected] - @kokopus_dark
![Page 8: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/8.jpg)
[email protected] - @kokopus_dark
![Page 9: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/9.jpg)
[email protected] - @kokopus_dark
![Page 10: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/10.jpg)
[email protected] - @kokopus_dark
![Page 11: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/11.jpg)
[email protected] - @kokopus_darkhttp://www.aevi.org.es/
![Page 12: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/12.jpg)
[email protected] - @kokopus_dark
![Page 13: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/13.jpg)
[email protected] - @kokopus_dark
![Page 14: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/14.jpg)
[email protected] - @kokopus_dark
![Page 15: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/15.jpg)
[email protected] - @kokopus_dark
Relatedness: Let me shareAutonomy: Let me chooseMastery: Let me winPurpose: Let me help
![Page 16: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/16.jpg)
[email protected] - @kokopus_dark
![Page 17: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/17.jpg)
[email protected] - @kokopus_dark
![Page 20: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/20.jpg)
[email protected] - @kokopus_dark
![Page 21: Service Design Days 2017 - Keynote Oscar Garcia Pañella (Cookiebox / ENTI)](https://reader035.vdocument.in/reader035/viewer/2022081521/5a6686f87f8b9a494c8b48d9/html5/thumbnails/21.jpg)
[email protected] - @kokopus_dark