INBOUND MARKETINGService Disabled Veteran Owned Small Business Council
November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
The New World Order• People hate being
marketed to
• People can increasingly avoid marketing messages (new technologies)
• People can research your product or service without contacting you
Tuesday, November 13, 2012
Then What Can I Do?
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Think Like a Publisher
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Outbound vs. Inbound
AdvertisingDirect Mail
Telemarketing
BloggingSEO
Social Media
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012
1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
Tuesday, November 13, 2012
Persona Development
Tuesday, November 13, 2012
Website• Easy to Navigate
• Professional Appearance
• Mobile Ready
• Search Engine Friendly
• Easy to Update
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Rand Fishkin
Tuesday, November 13, 2012
Blogging
“No matter what, the very first piece of social media real estate I'd start with is a blog.”
-Chris Brogan
Tuesday, November 13, 2012
Social Media
“Content is fire. Social media is gasoline. “
-Jay Baer
Tuesday, November 13, 2012
Tuesday, November 13, 2012
What Does Costco Have in Common with
Inbound Marketing?
Tuesday, November 13, 2012
2. Convert Visitors & Leads
•Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Tuesday, November 13, 2012
2. Convert Visitors & Leads
•Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Tuesday, November 13, 2012
Calls to Action
Tuesday, November 13, 2012
Landing Pages
Tuesday, November 13, 2012
Segment Leads
Tuesday, November 13, 2012
Lead Nurturing
Tuesday, November 13, 2012
Tuesday, November 13, 2012
3. Analyze & Improve
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Photo Credits
• http://www.flickr.com/photos/zetson/3241975525
• http://www.flickr.com/photos/bobaliciouslondon/4951912801
• http://www.flickr.com/photos/bneumann/3221486535
• http://www.flickr.com/photos/basykes/1003730351
• http://www.flickr.com/photos/jromero88/3918295996/
• http://www.flickr.com/photos/chrisdlugosz/3402959067/
• http://www.flickr.com/photos/adenocorticotropina/336295941/
• http://www.flickr.com/photos/brianholsclaw/572854948/
• http://www.flickr.com/photos/glasgows/164624699/
• http://www.flickr.com/photos/kriztofor/3724503239/
Tuesday, November 13, 2012