Service Oriented Retail
Don Kerr
Embedded Strategy Manager
Microsoft Australia
Boom In Smart, Connected Devices
YO
Y %
ship
pin
g g
row
th
35
30
25
20
15
10
5
0
2006-2010
From Connected Devices To Connected Experiences
Managing life
Connecting from
anywhere
Communicating
Recording memories
Staying HealthyCollaborating
Learning
Having fun
Smart, Connected, Service Oriented Devices
Devices ServicesManagement
Usage
Location
Advertising
Capability
Enterprise IT
ServiceProviders
OEMs
Smart, Connected, Service Oriented Devices
Technology TrendsSoftware + Services
Many Core
Loosely Coupled
Service Oriented Development
Enterprise IT
ServiceProviders
OEMs
Delivering Service Oriented Devices
Cost consciousness through the product lifecycle
Push towards standardisation
Retail enterprises increasingly connected
$$
New Technologies being introduced to the store
Bluetooth Wireless
POS Peripheral
Scales
Self Serve Cashless
Payments
Self assisted checkout
In-storeBack
Office
RFIDEmployee/Mgr
DashboardsAccess Points
Streaming VideoConsumer
Phones
Bottom of Basket
Detection
Location Based
Services
Interactive Customer Displays
Biometric Readers
RFID ShelfLabels
Media Shopping Carts
Shelf Edge
Displays
RFID GondolaLabels
Tablet PC as POS
Electronic Menu Boards
Holographics In-store kiosks
Voice Directed Wearable Computer
Smart Carts powered by Windows Embedded help make dietary decisions.
Smart Carts
Enter your diet preferences and we’ll build a menu for the week.
Windows Embedded powers interactive Kiosk to let customers easily educate themselves on products, improving sales.
Interactive Kiosk
Tell us what you’re having for dinner and we’ll suggest a wine.
Windows Embedded-basedPOS peripherals are easily replaced or updated, even during a transaction.
Point of Service
New scanner connected. Please continue.
Heading to the beach? Don’t forget your sunscreen. It’s on sale, 2 for $2.00.
Retailers can improve point-of-purchase performance through proactive promotions based on changing conditions like weather or time of day.
Digital Signage
Componentised OS Embedded Optimised
Real-Time OS for Power Conscious
Small Devices
Embedded OS for Retail POS Systems
User Scenarios
Embedded O/S platform for smaller footprint or mobile POS systems
Best choice for Point-of-Service devices
Embedded O/S for digital signage, upgrading installed POS offering full customisation
Best choice for PC or general purpose computing devices
•Enable partners to cost-effectively build and bring to market retail devices based on Windows EmbeddedRetail Optimised
•Easy to use
•Empower the retailers
•Lowers lifecycle costsOS Platform
•Build a broad community of retail application developers and peripheral vendors around Windows Embedded for Point of Service and POS for .NET
Partner Ecosystem
A standard, Retail-optimised, Embedded version of Windows for Point-of-Service devices
Point-of-Sale Kiosks Self-Checkout Fuel Pumps
© 2007 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.