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Carol Anne MeyerBusiness Development & Marketing
CrossRef@meyercarol
ORCID: 0000-0003-2443-280417 January 2014
New England Society of Association Executives (NE/SAE)
Serving Small Members at
CrossRefExpanding the Sponsorship Model
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Agenda
• What is CrossRef?• Our Challenge• Our Solution• How?• Results
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Not-for-profit trade association of global scholarly publishers
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CrossRef has 1900 members, representing 4627 publishers
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5
Members from 100 countries
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Services
•Reference linking
•Cited-by linking
•Plagiarism screening
•Update identification
•Funding identification
•Metadata feeds to third parties
Powered by iThenticat
e
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We generate more than a billion “clicks” to our member publishers’
sites
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In the beginning, only publishers could participate
Now we have 90 affiliates and 2045 libraries
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We have two offices:Lynnfield, MA and
Oxford, UK
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We have 24 employees (22.5 FTE)
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CrossRef Revenue comes mostly from member transactions
Annual Fees
TransactionalFees
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Our challengeAnnual Member
Revenue Distribution
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Our challenge
• At $50K, 0.32% or 6 members account for 20%
• At $275, 85% or 1600 members account for 30%
Annual Member Revenue Distribution
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Our challenge
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Our challenge• 1600 members pay annual dues of $250• It costs us more than that to serve them• Small members have less technical
sophistication• They come from all over the world with
different• Languages• Time zones• Cultures
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Our solution
Sponsoring Publishers or Vendors represent small publishers• Solve language, time zone issues• Undertake technical obligations • Pay members’ fees
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Our solutionMembers•Better service•No annual FeeSponsors•Add CrossRef services•Annual fee discountCrossRef•Fewer resources•Expands network•Uniformity and compliance•Increase diversity•Increase transactional revenue
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How?
• Business Development• Travel (Speaking engagements, trade
fairs)• Respond to requests• Face to face or phone meetings• Marketing?
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Results
• 25 Sponsors• 15 Countries• 1357 Sponsored Members• Continued financial stability