Download - Session 2 - MSTCCU'15
Microsoft Tech Club’15 – Cairo University
Session 2
Prepared and Presented by:
Heba T’Allah Waleed
Corporate Leaders
Old
Marketing
Old Marketing
New Marketing
Goals of Marketing:
Old
Customers
New
Customers
Product Price
Place
Promotion
5th
People
6th Physical evidence
7th Process
Marketing Process:
Understand
Customer
needs
Create
customer
value
Make
Marketing
program
Build strong
customer
relationship
Capture
value from
customers
Marketing Techniques
1. Reverse Marketing
s
S
2. Mobile Marketing
3. Search Marketing
4. Personalized Marketing
5. Social Media
6. Drip Marketing
7. Niche Marketing
8. Affiliate Marketing
9. WOM
10. Freebie Marketing
11. Free Samples
12. Tradeshow
13. B2B & B2C
14. BUZZ Marketing
15.
&
dd
16. Online Marketing
17. Offline Marketing
18. Guerrilla Marketing
3. Collecting information
Primary data
Secondary data
19. Data Base
?
www.facebook.com/heba.t.waleed
eg.linkedin.com/in/hebatallahwaleed
www.twitter.com/HebaTallah94
Our Facebook group:
Corporate Leaders – MSTC’15 CU