Download - Session 5 : Copywriting Part 2
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2What Are We Coving in This Session?
Developing the Offer
Selling the Offer
The “Hotseat” Assignment
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Developing the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Developing the Offer
The Goal
To understand and organize information about your product in a way that will appeal to your target and persuade them to buy.
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Developing the Offer
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Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling Your Offer
The second section of your sales copy is ‘the offer’
The goal of this section is to present your product in such a way that it entices the target to buy, while making them feel comfortable with their purchase.
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Important: Do not only list the ‘Features’ of the product!
Benefit: How will this feature improve their life?
Advantage: Why can they not live without this feature?
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
Ideas for Your Call to Action:
1. Reiterate any scarcity or limitions.
2. Remind them of any bonus they will receive.
3. Reiterate the main or major benefit they will get by using your product.
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Copyright 2014 “Digital Product Lab”
Session 5: Copywriting Part 2Selling the Offer
The P.S.: Use this section to reiterate any ‘what ifs’ the target may have.
i.e. What will their life be like if they don’t buy versus if they do buy.
The P.P.S.: Use this section to reiterate them of any scarcity or limitations to the offer. You can also remind them they are protected by the money-back guarantee.
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Questions?