2018-05-10
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Seven Pathways to Building a
Profitable VA Business in 2018!
VAClassroom Presents…
Craig Cannings, Co-Founder of VAClassroom
Did you receive the 2018 VA Skills Report?
http://tinyurl.com/vareport2018
Meet the Team!
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20182004 2007 2014 2015
Started working virtually online
Trained many virtual staff for a software
company
2002
Launched VAClassroom and
very first class
Designed over 150+ courses for 10,000+ Students Worldwide
Launch of New-Look VAC University
VAClassroom Timeline
Workshop Agenda
1.
Three Important Shifts Happening in the
VA Industry
2.
7 Pathways to Your Virtual Assistant
Success in 2018
3 Preview of VAClassroom University for
2018
Hidden Figures
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IBM Computer
Adopting a “Dorothy Vaughan” State of Mind
• Committed to learning, growing &
developing new skills every day
• Proactive in identifying new
opportunities (before others do) and
staying on the cutting edge
• Motivated to overcome the
“challenges of the day” to achieve
her goals
Will Artificial Intelligence Replace Human VAs?
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Three Shifts Happening in the
VA Industry Right Now…
Lifelong LearningThe Shift from “Hobby” to
“Lifeline”
Shift #1
“Thank You for Being Late”
“When I graduated from college, I got to
find a job; my girls will have to invent theirs.
I attended college to learn skills for life, and
lifelong learning for me afterward was a
hobby. My girls went to college to learn the
skills that could garner them their first job,
and lifelong learning for them is a necessity
for every job thereafter.”
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Theresa Scholes
✓ Committed to learning new technology,
tools and apps:
• Set up shopping carts, ecommerce
systems
• Create membership sites
• Design WordPress sites
• Set up email marketing platforms
• The list goes on…
VA RoleThe Shift from Generalist to
Specialist to Versatil(ist)
(Versatile VA)`
Shift #2
Shift #2: The Versatile VA
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Shift #2: The Versatile VA
OBM
Internet Marketing
Infusionsoft
Social Media Management
Product Launches
Copywriting / Editing
Webinar / Live
Streaming Events
Sample Client Project
Versatile VA
The DivideThe Shift from the Digital
Divide to the “Motivational
Divide”
Shift #3
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The Motivational Divide
“When I walk into a subway and see
someone playing Candy Crush on their
phone, [I think] there’s a wasted five
minutes when they could be bettering
themselves.”
Zach Sims, the founder of
Codecademy (from “Thanks for Being
Late”)
Your unwavering commitment to
learning and developing new
skills will set you up for long-
term success in your VA
business!
Shift #3
What Skills Do You Need to
Develop to be Successful in 2018
and Beyond?
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57 Most Requested VA Services
7 Pathways to Your Virtual Assistant Success
https://tinyurl.com/VAPathways2018
Pathway #1: Social Media Management
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Pathway #1: Social Media Management
❑ Social Media profile set-up & design
❑ Online community management (groups, pages & blogs)
❑ Content planning & scheduling (Buffer, Hootsuite)
❑ Social Media image editing & design (Canva, Picmonkey,
Pablo)
❑ Social Media advertising (FB Ads, LinkedIn Ads, Promoted
Tweets)
❑ Social Media analytics (Platform Stats, Google Analytics)
Social Media Live Streaming
Meet Sabrina Espinal
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Pathway #2: Internet Marketing Support
❑ Set-up marketing strategy, funnels and pages
❑ Manage Content Marketing (blogs, videos, podcasts, SM posts)
❑ Manage and support online product launches
❑ Email marketing and list management
❑ Affiliate marketing & management
❑ Keyword research & search engine optimization
❑ Website Analytics & tracking
Meet Tiffany Patterson
20-Year Legal Assistant
turned Internet Marketing
Virtual Assistant!
Pathway #3: Content Development & Management
Content
Blogs
Articles
Videos
Presentations
Ebooks / PDFs
Newsletters
Courses
Podcasts
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Pathway #3: Content Development & Management
❑ Content strategy & planning
❑ Content creation, editing & transcription
❑ Managing editorial calendar and scheduling new content
❑ Publish and optimize content for the audience and search engines
❑ Repurpose old content for new mediums
❑ Track online content results
Meet Susan Weeks
Pathway #4: Virtual Events Management
Types of Events
Podcasts
Webinars
Live Streaming
Events
Teleseminars
Virtual Conferences
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Pathway #4: Virtual Events Management
❑ Online event strategy & planning
❑ Online event moderation & management
❑ Online event replay creation, repurposing
and distribution
❑ Creating & producing screencast videos
❑ Event marketing & promotion
❑ Event tracking
Meet Michelle Schoen
Pathway #5: Technology Support
Set-up & Manage
Technology
Social Media Management
Tools
WordPressDesign &
Management
Ecommerce Tools
Email Marketing Platforms Landing Page
Design Tools
Project Management
Tools
CRM & Support Tools
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Meet Theresa Scholes
Pathway #6: Online Business Management & Support
❑ Your client’s “point person” for all projects
❑ Set-up and manage client’s business systems
❑ Manage team of contractors
❑ Manage billing & finances
❑ Manage a variety of projects
❑ Manage email inbox and calendar
Meet Tammy Durden
• Multi-VA Team Owner specializing in
business & project management
• Diagnosis of Multiple Sclerosis led her to
pursuing VA business
• Currently runs an amazing team of
individuals with disabilities
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Pathway #7: Graphic Design
❑ Photo editing
❑ Image design and formatting
❑ Logo design
❑ Ebook design
❑ Forms and brochure design
❑ Infographic Design
Meet Lindsay Marsh
• 12-year Graphic Designer specializing in
Canva, Adobe Photoshop, Illustrator and
InDesign
• Amazing Graphic Design Instructor at
VAClassroom University!
What Pathway Best Fits You?
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Sample Client Project
Content Management
Technology Support
Internet Marketing
Content Dev
Social Media Management
Your Work & Life
Experience
Your Unique
Skills and Abilities
Your Personal Qualities
What’s the
Gap?In-Demand VA Specializations
VA Success
The Pathway to VA Success & Freedom
How do you keep your
skills sharp and current in
this rapidly changing
business landscape?
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2018 VA Skill Report
Introducing VAClassroom University
Four Purposes of VAClassroom University
Discover Learn Connect Grow
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VAClassroom University Features…
• 50+ relevant VA training certifications and courses
across the SEVEN tracks
• Monthly live workshops on topics important to your
business
• Interactive, private learning community supported by
talented VA Mentors
• Practical tutorials on the technology that is most
important to you
• A Professional VA Directory to showcase your
specialized skills and attract new clients
Semester Training Model
• New University offers THREE semesters
per year (September, January, May).
• Each semester will feature a new
certification, courses, workshops and live
monthly Q&A scheduled four months in
advance.
• 18 new courses will be added each
calendar year.
Industry Leading Certification Programs
• Access comprehensive, up-to-date
certification programs across Seven key
tracks:
✓ Social Media
✓ Internet Marketing
✓ Content Development
✓ Business Dev & Management
✓ Virtual Events
✓ Technology
✓ Graphic Design (NEW)
• All new certifications will be tracked in our
system and powered by Accredible.
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Industry Leading Certification Programs
Industry Leading Certification Programs
On-Demand Course Library
• Access a large library of skill-building
courses designed to improve and expand
your skills and service offerings.
• Features TWO key tracks:
✓ Skill-building courses designed to
meet your (and your client’s) current
needs in a variety of niches
✓ Business-building courses intended
to help you set up, market and
manage a successful online business
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Monthly Live Skill Workshops
• Join us each month for a 90-minute, live
interactive workshop on topics that matter
to you.
• Monthly Workshops are scheduled FOUR
months in advance.
Monthly Live Skill Workshops
Monthly Virtual Office Hours
• Access live monthly Q&A events with
myself and special guest experts.
• Bring the burning questions,
challenges and discussion topics that
are important to your business right
now!
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Tech Corner
• We all need to get our “geek on” every
once in a while!
• Tech Corner offers practical, step-by-step
tutorials on software and apps most
relevant to your business AND your clients.
• Topic areas include landing page tutorials,
analytics tools, social media management
tools, ecommerce tools, productivity tools,
etc.
Virtual Assistant Resource Centre
• The Resource Centre features over 70
practical guides and checklists to make it
easier to deliver your services and manage
your business!
• New resources will be added regularly.
Software Practice Area
• Access the VAC Sandbox and practice
using the software and apps your clients
need you to know!
• This sandbox includes Leadpages,
Infusionsoft, ConvertKit, OptimizePress
and many other relevant tools.
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ONE Private Facebook Learning Community
• Access ONE powerful learning
community moderated by myself our
community manager and five talented
mentors (with a combined 35 years of
VA experience).
• This will be the ONE place to go to
connect with others, ask questions and
get the support you need.
Meet Our VAC Mentors
Professional VA Directory
• Create a visually appealing
profile web page in our NEW
Professional VA Directory.
• Showcase your skills and
connect with a growing base of
small business clients!
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NEW Professional VA Directory
May 2018 Semester Schedule
CERTIFICATIONS
• Intermediate Graphic
Design Program
CORE COURSES
• Multimedia Editing &
Production
SKILL WORKSHOPS
• Personal Branding Mastery
(May 2018)
• Building a Powerful Client
Intake System (June 2018)
• Book Marketing Mastery (July
2018 )
• The Online Course Builder
(August 2018)
2018 Course Catalog
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www.vaclassroom.com
The BIG Question…
What will VAClassroom
University cost you?
Summary of New VAClassroom
Your Next Important Step
Registration for VAClassroom University is officially OPEN for just
a few days!
Enroll in one of our TWO affordable tuition plans today:
http://www.vaclassroom.com/university
Any questions?
Contact us at: [email protected]