Download - SFFI July 13 Naming: Carter Laren
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Naming (not positioning)
Dread Pirate Carter carterlaren.com @claren
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Congratulations, you’re a moron!
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inaraventures.com/blog/54
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Dread Pirate…Westley?
Dread Pirate…Westley?
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A good name instills:
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A good name instills: Fear?
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A good name instills: Trust?
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A good name instills: Inspiration?
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A good name instills: Joy?
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A good name instills: Nothing.
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A bad name: Ruins everything.
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How to not fuck-up your name (in some cases, literally)
Carter Laren carterlaren.com @claren
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Step 1: Brainstorm Step 2: Whittle down Step 3: Test Step 4: Deploy
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GoDaddy NameCheap eNom
Step 0: Avoid whois
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Step 1: Brainstorm
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Step 1: Brainstorm
Find friends
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Step 1: Brainstorm
Pre-storm:
25 names each
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Step 1: Brainstorm
Look stupid Ban criticism
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Step 1: Brainstorm
Change setting
> 200 names
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Step 2: Whittle down
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Step 2: Whittle down
Is it short?
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Step 2: Whittle down
Is it easily communicable?
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Step 2: Whittle down
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Step 2: Whittle down
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Avoid Portmanteau
Step 2: Whittle down
Shitdea (n): A shitty name you came up with with
tipsy and typing words randomly into
portmanteur.com
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You’re not creating her
Step 2: Whittle down
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Step 2: Whittle down
You’re creating him
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Step 2: Whittle down
Does it Suggest the category?
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Step 2: Whittle down
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Step 2: Whittle down
Is it unique?
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Step 2: Whittle down
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Step 2: Whittle down
Is it alliterative?
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Step 2: Whittle down
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Step 2: Whittle down
Does it shock Spock?
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Step 2: Whittle down
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Step 2: Whittle down
Is it a physical object?
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Step 2: Whittle down
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Step 3: Test
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Step 3: Test
Legal compliance
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Step 3: Test
Social proof
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Step 4: Deploy
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Step 4: Deploy
Compromise (it will be ugly)
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Congratulations! For a copy of this presentation:
Text CARTER to 66866