Download - SFMTA All Door Board
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P r es e n t a t i o n t o
B o a r d o f D i r e c t o rs o n
A l l-D o o r B o a r d i n g
S y s t e m- w i d e I m p l e m e n t a t io n
9 | 6 | 2011 | SAN FRANCISCO, CALIFORNIA
SFMTA | Municipal Transportation Agency Image: a bus in front of the Palace of the Legion of honor
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Need for All-Door Boarding
Be nefits custom ers wh o are looking for ne ar-term ,me aningful service im prove m ent.
Spe eds up boarding , particularly at high use
stops.
Red uces travel t im e across system .
Poten tial for red ucing fare conflicts betw ee ncusto m ers and the O perator.
A nticipates adv ance m ent of Transit Effect ivenessProject (TEP) service im prove m ents.
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Transit Industry Best Practices
in Fare CollectionM ajority of N orth A m erican l ight rail system built in the last35 ye ars features pro of-of-pay m ent , off-bo ard fare collectionan d all-door boardin g and al ighting .
Al l-door boarding on buses has not been widespread a ndhas m ostly bee n used on ne w bus rapid transit op erations.
States: High density , low speed , frequ ent stop service similar
to European practice.
W estern Europe ado pted proof-of-pay me nt and al l-doorbo arding on m ost rai l an d bus routes several decad es ago ,ge neral ly in respo nse to shortag e of operators or con ductorsan d rising costs.
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Current SFMTA Fare Collection System
Custo m ers face confl icting instructions .Rear do ors ha ve signs indicating thatboarding is forbidde n .
Ma ny O perators enforce theserestrictions, others do not.
Regular custom ers kno w the y can boardm ore quickly at rear do ors in m ostinstances w ithout creating a confl ict withthe O perator an d often the front of thebus is full.
Fare inspection takes place on buses and
at high turnov er stops,
but is m orerando m and an adjunct to the M uniM etro inspections .
Policy of SF MT A to not allow re ar doorboarding , although w e hav e piloted rear-door boarding on Van N ess.
Custom ers required to ha ve PO P (perTransp ortation Cod e section 7.2.101).
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Advantages of Introducing All Door
BoardingIntroducing n e w lev el of custom erconvenience.
Reducing bo arding tim e is thebest lo w cost alternative av ailablefor red ucing trav el t im e .
Leveraging of Clipper CardSystem .
Recognizing and expa nding
proof-of-pay m ent from rai l tosystem-wide .
A pplyin g TEP principles by:
Reducing travel tim e; and
Im provin g reliabil ity .
Increasing sp ace for seniors an d
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Proof of Payment Concept
Exte nd pro of-of-pay m ent an d al l-doorboarding/alighting to entire bus, trol ley coach an dhistoric streetcar net w ork.
Customers ne eding to pay a single,
cash farecontinue to board at front do or an d receive atransfer as proof-of-pay m ent .
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Assessing Elements for Successful Launch
Ensuring ad eq uate m ea ns for r iders to pre-pa y.
Evaluat ing optim al de ploy me nt plan , strategies an dstaffing for Transit Fare Inspectors.
Identifying op erating an d cap ital costs.
Con ducting co m prehensive pu blic cam paign .
Ev aluat ing appropriate m ethods for pa ying cash faresfor back do or board ers.
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Implementation Plan
Take Ste ps to prep are Fleet:
Assure that rear do ors on all stree tcars ha ve aClipper Card rea der . This includes dou ble end
PCCs and Milan cars.
Assure that rear do ors can b e controlled byOperator, rathe r than just treadle , so all do orscan be op en ed at each stop .
A l low and e ncourage custom ers boarding withfare m edia to bo ard through the rear door .
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Implementation Plan
Re m ov e signs fro m rear do ors indicating
Create ne w signs
All do ors
Provid e sim ilar inform ation at transit stops asan a ddition to the sign pa nel
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Implementation Plan
Co mpreh ensive pu blic informat ion cam paign
Transit ads
Print an d broa dcast
Take one brochures
Sh elter fare inform ation / detailed ma p
W ebsite and social me dia
N ext M uni signs and platform display signs
Stat ion ban ners and an nou ncem ents
Partner with co m m unity groups form ulti lingu al A mb assadors
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Implementation Plan
O perator and supervisor training
Revise rule bo ok and training instructions
M eet with O perators to answ er qu estions an dclarify ne w fare rules
Sp ot sup ervisory observa nce of service an dbo ardings once the chan ge is in place
Review A utom atic Passeng er Counterinform ation to spot route-by-route Tra vel Tim eImprovements
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Evaluation
Ke y M etrics:
Custo m er feed back
Fare revenu e
Transit travel t im es
Ev aluate at Ke y Intervals:
30 da ys
90 da ys
12 m onths
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