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REFINANCING SHANGHAI MOTORS
Delin Joosa Pillai
Kumar Saurab
Vijay
01/11/2012
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Overall Performance as of 2010
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Overall Performance as of 2010
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Period 5
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Opportunities
Period 2
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Key Success & Strategy
- take on risks
- strong R&D
- strong sales force
- consistency in our approach- fundamentals
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Risks
Period 6 Period 7
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R&D
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Success of R&D
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Production Planning
For instance, to decide on production level in period 4 for SAMA,
we took 200,000 units sold in period 3 times by Others segment
growth rate for the next period 19.6% and then adjust 20% upward.
We get 287,000 units. Subsequently, we were very optimistic about
the market as we know that our cash cow product has the highest
brand awareness of 70% and a purchase intention of 29.1% so we
added 10,000 more units for a total of 300,000.
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Sales Force
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Consistency
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Fundamentals
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What we learned
- making decisions with lack of data and ambiguity
- trade off
- digest information
- concept of return on investment
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Q&A