Download - Shape the Culture, Build for Future
Lu Hong9 January 2014
• Why culture is key
• What culture is the right culture
• How to shape the culture
Topic
What does a successful company looks like?
The most outstandingcompany in your eyes
Let’s take a look at Apple
The world’s most valuable brand
Source: forbes.com
The most profitable company
8.5
42.138.5
182.8
Fourth fiscal quarter of 2014 Full fiscal year
Profit Revenue($ Billion)
Source: Apple.Inc
The best-selling product
3.7M
January 2008
50M
April 2010
108M
March 2011
500M
June 2014
Source: About tech.com
($ Million)
The best-selling product
500M
June 2014
Source: About tech.com
Strategy• Simplicity
• Stylish design
• Cool lifestyle
• Feel good
• Feel part of something
• Exciting innovation
• Aspirational brand
• Art + science
• It just works
• Fan/Customer for life
Product
Source: SlideShare, How Apple Turns its Company Culture into Profit
Execution
“Executing like crazy”
Product & Customer Experience
- Tim Cook
Revenue Growth=
Execution
Buy
+ Tell Their Friends
+ Buy Again
Source: SlideShare, How Apple Turns its Company Culture into Profit
• Entire company aligned behind common vision, values, purpose and goals
• Teams work together for the good of the customer
• Employee take ownership and responsibility for their actions – just like business owners
• Motivation, morale and engagement is high
• Strong communication and collaboration
• Deliver a world class customer experience
• Foster innovation, creativity and entrepreneurialism
Culture
Source: SlideShare, How Apple Turns its Company Culture into Profit
“ We believe that we’re on the face of the Earth to make great products, and that’s not changing.
We’re constantly focusing on innovating.
We believe in the simple, not the complex.
We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.
And I think, regardless of who is in what job, those values are so
embedded in this company that Apple will do extremely well.”
- Tim Cook, Acting Apple CEO, January 2009
Strategy
People
Culture Trumps Strategy
Source: Consultants Mind, Why culture trumps strategy
Whyculture is key?
Magic power of culture
• Culture is air with oxygen, creating energy
• Culture is water with mineral, rich, healthy
and tasty
• Culture is Intellectual Property and can not be
copied
• Culture is self sustaining and long-term effect
Broken
is hard to fix
culture
Whatculture is the right culture?
Strategy defines the culture you need to
achieve strategy
Align with
strategy
Effective mobilization addresses strategy and culture, together as one
It combines the structure and direction of top-down strategy with the pragmatism and wisdom of bottom-up insight. This feedback loop reduces the resistance to change and the proactive participation allows the strategy to be rapidly and efficiently implemented
ExecutionEnableEmpower
Inspire
People-centered
• Customer
• Employees
• All stakeholders
Future-oriented• Has a flexible work environment
• Can customize work
• Shares information
• Uses new ways to communicate and collaborate
• Can become a leader
• Shifts from knowledge worker to learning working
• Learns and teaches at will
1. Jacob Morgan, The Future of Work
7 principles of future employees1
Future-oriented
In 2020
40%of workforce will be contingent in US1
of workforce will be contingent globally2
50%
In 2030
Contingent worker composition in future
1. Intuit 2020 report2. 2012 Economic Intelligence Unit Study
What culture is the right culture?
Align with strategy
Future-orientedInspire, enable and empower the execution
People-centered
How to shape the
culture?
1.Start at the
top“Maybe an analogy is , if you think of the employees and culture as plants growing, I’m not trying to be the biggest plant for them to aspire to . I’m more trying
to architect the greenhouse where they can all flourish and grow.”
- Tony Hsieh, CEO of Zappos
2.
Structuretells everything
Picture: Dave Gray, Thomas Vander Wal, The Connected Company
Retain
Recognize
Reward
Attract
Develop
3.
System &Process alignment
Communicate!Communicate!
4.
70,000Employeesin total
Picture: SlideShare, How Apple Turns its Company Culture into Profit
• Start at the top
• Structure tells everything
• System & Process alignment
• Communicate
How to shape the culture?
Culture is the soul of the company
HRSoul architect
灵魂工程师