Download - SharePoint Commerce Services
THE POWER OF P ERSPECT I VE
SharePoint Commerce Services: Microsoft SharePoint Server and Commerce Server - Better Together!
February 22, 2011
Jesus J Salazar, Joshua Grear, Vince Allison, Lane SheltonTwitter: @Credera
Blog: http://blogs.credera.com/
Copyright © 2011 Credera. All Rights Reserved.
Jesus J Salazar is a Senior Manager with Credera. He has over 10 years of experience in delivering enterprise IT solutions for medium and large companies throughout the U.S. He is a member of the SharePoint Development Advisory Council and has presented on SharePoint at numerous conferences. Jesus current leads Credera’s Denver practice in providing technology consulting services.
Joshua Grear is an Architect with Credera’s Dallas Office. He has over 11 years of experience in delivering IT solutions to companies throughout the U.S. He is a Microsoft Virtual Technical Specialist for Commerce Server and has been a part of numerous eCommerce implementations. Joshua is currently working on integrating Commerce Server with various back-end systems.
Vince Allison is a Strategic Microsoft Specialist with Softmart. He has over 10 years of Microsoft licensing experience and holds over 300 certifications including: Designing and Providing Microsoft Volume Licensing Solutions to Large Organizations; Designing and Providing Microsoft Volume Licensing Solutions to Small and Medium Organizations; Designing, Assessing, and Optimizing Software Asset Management.
Lane Shelton is an EVP with Softmart and has spent the last two years helping customers from small to large businesses evaluate their Microsoft software investments. He and his team of specialists have developed an objective, fact-based analysis methodology that is now widely-used around the U.S.
Bios
Welcome & Introductions
Current eCommerce Landscape
Commerce Server 2009
SharePoint 2010
SharePoint Commerce Services – Better Together
Demonstration
Licensing: What You Will Need to Consider
Q&A
Next Steps
Agenda
Why this Topic?
We are seeing a STRONG resurgence in eCommerce
The ability to sell online has become increasingly critical for businesses
In 2009, Forrester found that 42% of all retail sales were influenced by or executed online
In 2014, that figure is likely to jump 53%
Current eCommerce Landscape
Exponential growth of mobile technologies, social networking, and niche smart devices
What is important in this new market?
Consistency of Branding across multiple channels
M-Commerce is king
Dynamic and viral campaigns are critical…creating buzz
Integration of “Social” data
What is Commerce Server?
.NET based eCommerce platform
Provides a complete, working eCommerce Solution OOB
Catalog, Orders, Profiles (Customers, Addresses, Credit Cards, etc.)
Reporting and Analytics, Business User Tools
Robust multi-channel foundation, integration ready
Commerce Server 2009
Commerce Server 2009 Components
Commerce Server 2009 Logical Architecture
SQL Server and 3rd Party Services drive the system
Data sources are leveraged in single business logic layer
This business logic layer is exposed via a public API
API can be consumed by a variety of presentation applications or systems
The Value of Commerce Server 2009
Reduced costs in Site
Development
Customized User
Experience
Greater Reach, Better
Shopping Experience
Support and Extensibility
Insight and Flexibility
SharePoint 2010
Interacting with Content
Cross Browser
Support
Familiar Office
Experience
Contextual Office
Ribbon
Advanced Web Publishing
Easy
Editing
Ability to “Skin”
website
Live preview of pages
Embed Rich Media
AJAX Based UsabilitySilverlight
Interactions
SharePoint Automatically redirects to mobile versions of its pages
Data can be manipulated through Mobile Web Compatible forms
Mobile works on publishing web sites as well - ideal for Mobile Commerce
Mobile Capabilities
Multilanguage Support
OOB Localization
and Multilanguage
Support
The Value of SharePoint 2010 for Public Sites
Reduced costs in Site
Development
Robust Content
Management
Mobile Capabilities
Enterprise Search
Multi-Language Support
The Problem
The natural progression of building an eCommerce Website:
Build Custom Website
•User builds a custom website using Commerce Server 2009 (without SharePoint)
•User has built a robust custom .NET website from scratch or using OOB starter site
Site Runs Great
•Site is deployed, site run great.
Changes Needed
•Business starts requesting imminent changes…changes to content, quick merchandising (quickly put up a fancy page), ability to search the ENTIRE website (not just products), .
Frequent deployments
•heavy involvement on IT for changes
Time Consuming & Expensive Maintenance
•Now you must go down to road of finding/building all of these items through expensive 3rd parties or lots of custom code
SharePoint Commerce Services
SCS Logical Architecture
SQL Server and 3rd Party Services drive the system
Data sources are exposed in single business logic
layer
This business logic layer is exposed via a public API
API can be consumed by a variety of presentation applications or systems
SharePoint Data Hooks into Commerce Server
SharePoint Sites, Templates, and Web parts
boost productivity
Commerce Server 2009
Reduced Site Development Costs
Customized User Experience Better Reach
Extensibility
SharePoint Commerce Services
Content ManagementMobile
Capabilities
Multi-Language Support
Enterprise Search
The Value of SharePoint Commerce Services.N
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The Problem - Revisited
The IDEAL progression of building an eCommerce Website:
1. User a website using Commerce Server 2009 and CSS
2. User leverages existing web parts and a SharePoint based starter to build the website on top of.
3. Site is deployed, site run great.
4. Business starts requesting incremental changes…AB testing, Page Layouts, New Pages, etc.
5. All of the advantages that SharePoint provides users can be leveraged to allow nontechnical users to make these types of changes
SharePoint Commerce Services Components
Website
30 out-of-the-box web parts
Marketing – Discount Ads, Reviews and
Ratings, Store Locator
Search – Search Dialog, Search results
Orders – Supports entire checkout
process
Catalog – Catalog Browsing, Product
Details, Product Query
Profiles – Supports customer self
service
Administration – WYSIWIG editing
product info, Channel Manager
Web Parts
Fully functional eCommerce Website
Skin using Templates and SharePoint
Master Pages
Key Capabilities
• Store Locator
• Write a review for a product
• View order history and order
status
• Enterprise search (products,
discounts, help, content pages,
etc.)
To watch demonstration, please:
1. Pause slideshare presentation2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc3. When demonstration ends, return to continue
slideshare presentation
Content ManagementDemonstration
Licensing: What You Will Need to Consider
•Sold under Per-Processor Model
•Standard and Enterprise Versions
Commerce Server
•Sold as either Standard or Enterprise Server
•No CAL requirements for web-consumers
SharePoint for Internet Sites
•Required for all internal users and creators
•Sold as either Standard or Standard + Enterprise CAL, depending on the content being served up to the website
SharePoint Client Access License (CAL)
•FAST Search
•SharePoint Designer (Free)Add-Ons
Windows Server
Windows CAL
SQL Server/Client
Dependencies
Content Management
Questions & Next Steps
Contact Credera …
www.credera.com
Email: [email protected] or [email protected]
Phone: 972.759.1836
Follow us on Twitter: @Credera
Blog: http://blogs.credera.com/
For information on licensing, contact Softmart …
www.softmart.com
Email: [email protected] or [email protected]
Phone: 610.518.4146 (Vince) or 972.335.2181 (Kevin)
Complimentary one-on-one licensing consultation available from Softmart
Content ManagementAppendix
Our Company
– Full-service business and technology consulting firm
– Provides business and technology solutions that
offer measurable value to our clients
– Delivers value by leveraging our people’s
accumulated industry and management
experience with their deep technical expertise
– Established in 1999
– Offices in Dallas, Austin, Denver
Our Services
– Management Consulting
– Technology Solutions
– Business Intelligence
About Credera
Our People
– Credera’s professionals posses a unique combination of deep technical expertise with extensive business backgrounds
– Backgrounds include business, technology, and
management consulting with some of the most
well-known and respected consulting firms in the
world
– Have served many influential corporations in a
variety of industries over the past 20 years
Sample Clients
To watch demonstration, please:
1. Pause slideshare presentation2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc3. When demonstration ends, return to continue
slideshare presentation
Content ManagementDemonstration