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Sharp Coronado Hospital and Healthcare Center
Marcia Hall, CEO
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Reflection
Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
Apple Computers 1997
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– General Acute Care Hospital (focused on joint replacement)
– 204 beds– 250 physicians– 650 employees– Affiliated with San Diego’s Sharp HealthCare in
1994– Planetree affiliate since 2002– Achieved Planetree Designation in 2007
Hospital Statistics in 2011…
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VISION in 2001: “Create a first-in-its-class destination hospital, redefining the health care experience by providing a unique blend of premier healing care services within a culture of caring and compassion, surrounded by a warm, welcoming, and healing environment.”
THEME: Using sunshine colors, beach textures, island serenity and a tropical ambience, create the feel of an “Island Beach Resort” within the walls of an urban hospital.
Strategic Plan: Coronado Project 2020
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Two significant tactics made it work
THE SHARP EXPERIENCE (service culture initiative with sensible tactics)
“Best place to work, practice medicine and receive care”
PLANETREE AFFILIATION(patient centered care initiative with defined cultural values)
Change the sights, smells, sounds, feel“Humanize, personalize, demystify”
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So, What Changed?
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Sharp Coronado HospitalPercent Perfect Care
Sharp Coronado Hospital Core Measure Percent Perfect Care
63.6
%
69.7
%
73.6
%
88.0
%
87.7
%
90.2
%
90.3
%
94.5
%
93.1
%
93.5
%
93.5
%
92.1
%
95.6
%
94.6
%
94.8
%
95.1
%
0%
20%
40%
60%
80%
100%
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82%
62%
65%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
SCHHC
California Avg
National Avg
HCAHPS - Overall Rating of Hospital"% 9 or 10"
•Attitude, attitude, attitude
•Personal Mission Statements
Voice of the Customer Strategies:
•Every patient, every time
•Mystery Shopping
•“Drive Through Phlebotomy”
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88%
66%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
SCHHC
California Avg
National Avg
HCAHPS - Willingness to Recommend this Hospital"% Yes Definitely"
Voice of the Customer Strategies:
•AIDET
•Valet Services
•Hourly & Leader Rounding
•Overall experience
•Sense of Safety…prep for going home
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83%
84%
85%
86%
87%
88%
89%
90%
91%
92%
2007 2008 2009 2010
% Favorable
Employee Opinion SurveyOverall Percent Favorable
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0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
2005 2006 2007 2008 2009 2010
Turnover %
Employee Turnover Rates(FY 05 to FY 10)
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80828486889092949698
100
Per
cen
tile
Ran
k
2003 2004 2005 2006 2007 2008 2009 2010
Physician Opinion Survey
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Trended Financial Indicators
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
FY06 FY 07 FY 08 FY09 FY 10
EB
ITD
A (
$000
s)
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Op
erat
ing
Rev
($0
00s)
EBITDA Total Operating Revenue
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Results – Community Philanthropy
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
2003 2004 2005 2006 2007 2008 2009 2010
Funds Raised - Coronado Hospital Foundation
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Awards and Honors
• Malcolm Baldrige National Quality Award Recipient (2007 Sharp HealthCare)
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Awards and Honors
Planetree Redesignation as a Patient-Centered Care Hospital (Sharp Coronado was the first hospital in the nation to be re-designated)
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Awards & Honors
• Ranked in “Top Ten California Hospitals” for clinical quality outcomes by CHART (California Hospital Assessment and Reporting Taskforce)
• Press Ganey’s “Best Place to Practice Award” for physician satisfaction
• Governor Schwarzenegger’s “Letter of Recognition for Patient-Centered Care”
• Morehead’s “Apex Workplace of Distinction Award” for employee satisfaction
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Everything you experience at Sharp Coronado Hospital is measured by asking three simple questions:
Have we helped you .........
Live your life with dignity and optimal health?
Heal to the highest degree of functioning possible?
Grow in all the ways that have meaning for you?