Download - Sharyn Smith - Social Soup
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Sharyn SmithCEO/Founder
Snapchatusername: Sharynph
THE RISE AND RISE OF SNAPCHAT
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What is Snapchat?
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Launched in 2011
Rapid evolution
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Ephemeral
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60
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Special occasions
When I see something special
Something else
Base: All respondents: n=1,196 All figures %“What type of content do you usually share on Snapchat?”
What type of content do you share?
Everyday stuff
Random moments
84% 82%
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Fun
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StoryTelling
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Snapchat is
sharing stories through
everyday moments
It’s fun, low
pressure, not perfect
just like
Real life
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How big is Snapchatin Australia?
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IAB, Nielson 2016
Daily active usersin Australia
4 million
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50+ 40-49 30-39 18-29
60%
14% 10% 2%
Who is onSnapchat?
Active on the Snapchat By Age
Sensis Social Media Report 2016
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Source: Photoworld
Facebook4,630
Whatsapp8,102
Snapchat8,796
Instagram810
Per Second
Photos shared
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63%
Average no. snaps pw
Sharing their story with anyone
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Highly active audience
Snapchat is a mainstream communications channel
One to one messaging and storytelling
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Storytelling on Snapchat
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Personal Stories
Live Stories
Publisher Stories
Advertising Stories
Customer stories
Brand Stories
6 types of Snapchat visual
storytelling
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Personal Stories
24hr slices of life
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Customer Stories
Personalized Customer Storytelling
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This sponsored lens was viewed
Taco Bell Lens
224 million timesin one day
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Storytelling Failure
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Liberal Election Lense
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Brand Stories
Episodalstorytelling
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AdvertisingStories
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Live Stories
Mix of User Generated Content
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Up to 8 times more 13 to 34 year-olds viewed Snapchat Live Stories over TV for similar events.
Source: Snapchat Research
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PublisherStories
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The Future for Snapchatand storytelling
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“Platform to be the best way to communicate —second only to hanging
out face-to-face”
Snapchat’s goal is:
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Connected and empowered
Digital NativesGeneration C
MillennialsA love of content creation
and mash-upsGen Y, Gen Z
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Opportunities to learn from Snapchat to engage a millennial audienceMicro content Mobile centricAugmented reality Fun and interactiveTools for story telling