Download - Shedding Light On Twitter - Updated
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Shedding Light on Twitter in 5 Easy-to-Follow
StepsHeather Whaling
@prtini
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• 10 million users• 1,382% year-over-year growth
• Twitter traffic surpasses NY Times• Majority = 35 years old or older• 45-54 years olds = 36% more likely
than average to visit Twitter• 25-34 years olds = 30% more likely
Twitter Phenomenon
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Still Not Sure?Response to columnist Leonard Pitts:
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Getting Started
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Tweet Posting a message to Twitter@ + name The command which allows tweets to be
sent; proceeds username (i.e. @journchat)Following You choose to receive someone's updatesFollowers People who choose to receive your updatesDirect Message Private message sent between two peopleBlock Preventing someone from reading your
updatesFavorites A public area to save your favorite tweets Fail Whale Too many people are tweeting!Hashtag The # next to a word allows for conversation tracking (#beatcancer)Tweetup A face-to-face gathering of those who tweet
Twitter Basics
Credit: @prsarahevans
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• Why are you here?• Increased brand visibility• Personal branding• Develop a large network• Monitoring trends• Connecting with customers• Other goals??
Step 1: Identify Goals
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• People• listorious.com • twellow.com• wefollow.com• mrtweet.com• justtweetit.com
• Trends• search.twitter.com
Step 2: Develop Network
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• Connect with reporters• Bit.ly/mediatweet• Searchable by beat, location, name outlet
• Don’t start pitching … yet• Does reporter want to be pitched on
Twitter?• Establish a relationship with reporter FIRST
Step 2: More Networking
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• Understand community “norms”• Quality vs. quantity• Read bios to find connections• Say “hello”• Be a resource• Promote others
Step 3: Dip Your Toes In
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“Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.”
-- Geoff Livingston (@geoffliving)
Step 4: Start Talking
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Step 4: Start Talking
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• Participate in hash-tag chats:• #journchat• #gno• #blogchat• #smbiz
• Create and follow lists• Personal email signature• Don’t forget to include your ID on blog comments• Update Facebook, LinkedIn profiles
Step 5: Build Your Network
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• TweetDeck, Seesmic• Tweetgrid• Bit.ly, Hootsuite, • iPhone: Tweetie, TweetDeck• Blackberry: TwitterBerry,
UberTwitter
My Favorite Tools
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• It’s ok to dip in and out • Reveal your personality, but
remember your goals• Create categories to stay organized• Promptly reply to @s and DMs• Twitter isn’t IM-ing• 120 is the new black
Parting Advice