Download - Shelf Ready Packaging A joint presentation
Efficient Consumer Response Australasia
Shelf Ready Packaging
A joint presentation
Why is SRP Important to Coles?
• Better availability
• Better rotation of stock & reduced product
wastage
• Improved blocking & branding on shelf
• Improved safety
• Smarter way to replenish the shelf
Strong Branding on Shelf
Why Produce Barkers & Flyers?
Call Out ‘New’
Merchandising Impact
(particularly in January) Winning at the Shelf
Can drive harder…
1. Easy to Identify
-“SHELF READY” printed on top flap
- 4 barcodes printed on adjacent or parallel sides
- Clear product identification on all 5 panels
For Stores and Suppliers
2. Easy to Open
-Tray & Shrink, tray & hood, front & side fingerholes with perforations
-No tape covering front lip
3. Easy to Shelve
Design for optimum case count – One Touch
- Confirm with buyer number of facings on shelf
- Try and achieve ideal case configuration that meets 2 cartons deep on shelf
Clear Areas of Opportunity
4. Easy to Shop
- Front lip is 20% height of the product
- Product is not hidden
- Customer can easily take and return the product
- Good appearance on front face (no barcode)
5. Easy to Dispose / Recycle
-All stores have the ability to collect cardboard and shrink film
- SFP reduces product wastage through better rotation of stock.
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