Download - Shop Report - Reiss 1
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SHOP REPORT
CINDY BABIN 1206633
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STORE LOCATION
REISS is at the quieterend of the ground floor
which includes a loungearea with sofas and a
mini champagne bar
outside the store.
The location is in Westfield shopping city in Stratford REISS is located on theground floor towards the rear end of the floor level. The rear end of the ground
floor has been chosen to reflect the mood of the store which is chic and
tranquilizing in contrast to the opposite end, which is crowded and noisy.
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AMBIENCE
There was an employee within everycorner of the store, so it was not hard
to find help.
The store ambience is
inviting and comfortable.
The sale items are clear
and marked with correctpricing which gives the
customer less distress. Thelighting feels as though it is
in sync with the mood andmusic which is laid back
and cool. The lighting in
certain parts of the store
highlights sections with
exclusive merchandise.The music is relaxing and
catchy without being mind
blowing.
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VISUAL MERCHANDISING
Windows arethe eyes of
the storewhich attract
customers
The store is very big and spacious with a good amount of personal room to walkabout. As I walked in I noticed the sale right away to my right which made the
store flow counter. Collections are displayed on low rails which are hanged from
the ceiling and neatly folded on low tables. The store has a chic presence which
matches the store atmosphere which is what the company want to achieve;iconic and design led.
REISS gives the
effect of a luxury
store shopping
experience,
designed to look
like a showroom at
a luxury retailer
as a design-led
store
Best sellers (Hero's) areusually displayed
somewhere obvious to
catch customers attention
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BRANDINGREISS company is simple, clear and basic so that it appeals to
everyones sense of individualism. They want to come across as
modern, sexy and iconic. They are committed to delivering
innovative, quality and original products which attract loyal
customers. This is what they use as a company to make them
different which keeps them distinctive, exciting and trusted.
Logo is sharp andsimple and proves one
of their personalities
MODERN
1971 plays a big partwithin REISS as that
year marks the year the
store was established..
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KEY COLOURS/CONCEPTThe stores palette is very modern, The walls and decor is all neutral so that the
customer isnt overwhelmed but feels calm and relaxed when they first walk in
so it makes it a comfortable environment for them to shop.
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KEY SHAPESEverything in the store seems to be square and
rectangular ,signs are small and square, the dressing room
doors and curtains are all in shape of rectangles, every
poster and frame is also square and rectangular including
the low tables, shelves, lighting and hangers.
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FABRICSREISS use linen, tropical wools, silks, cotton blends, a lot of lamb leather but mostly polyester. Polyester has good
weather stability, lasts long, it is very hard to stain and holds it shape. This delivers one of their promises to give
their customers an uncompromising level of quality clothing for the amount of money they spend.
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TRIMMINGS AND DETAILINGREISS is all about making sure they give their customers
what their money is worth, their price points tend to be
high for a high street brand but when you notice how they
use their fabrics which such carefully done detailing and
trimming, you notice right away how time consuming it is
with use of such delicate material which is why theirprices tend to be so high
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COUNTRIES OF ORIGIN
While some of their clothing and accessories aremade in the UK where the brand has originated
from, a large amount of their merchandise is made
in foreign countries such as Romania and Southern
East Asian countries. Most customers who shop in
high street brands tend to be less concerned withthe origin of their products
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Pricing Architecture
Average pricing for Womanswear tailoring 33 - 495Blazers 49 - 235Shirts 19 - 85Tops 14 - 69Knitwear 20 - 125Coats 49 - 375Trousers 26 - 110BAGS 27 - 295SHOES 39 - 149
Average pricing for Menswear TOPS 25 - 225DRESSES 36 - 189KNITWEAR 34 - 99SUITING 33 - 195COATS&JAC
KETS 58 - 995TROUSERS 33 - 120SKIRTS
28 - 195
BAGS 15 - 175SHOES 38 - 159
Entry and exit pricing on clothing (Sale & Full priced)
REISS have a goodprice range for the
fabrics they use.
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SWOTStrengths, Weaknesses, Opportunities and Threats
StrengthsGood reputation of
combining quality
clothing with trendy
designs. Their
marketing at Westfield
does a good job
because it shows a lot
about the brand
statement which is
design led, iconic and
sexy.
WeaknessesREISS is a very
British brand
that is trying to
come upinternationally
but they have
international
reputation.
OpportunitiesThere is an increase on
middle class which is
REISS target audience. A
lot of people who shop in
Westfield are of middle
class. People are becoming
more style conscious so
it is a great opportunity
to catch them.
ThreatsCompetitors are a
threat because
they already have a
big brand
internationally
which REISS does
not have.