SHOPPING CENTRE TALL INN, ESTONIA
NEW CENTRE OPENING SPRING 2017
NEW CENTER GBA 23,000 M2
NEW NORDE
WITH ITS NEW EXCIT ING RETAIL AND RESTAURANT OFFER NEW NORDE WILL BE THE PLACE TO VISIT THROUGHOUT THE DAY AND EVENING
The additional new retail and restaurant space will widen the existing offer of the centre. It will be let to new fashion operators and there will be a food of the world food court as well as many other stores and services for tourists and local visitors. There is a health and beauty gallery, unique to the city centre.
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NEW NORDE
THE NEW EXCITING RETAIL OFFER IN TALL INN
RETAIL AND FOOD UNITS AVAILABLE
NEW NORDE
OVER 3.3 MILL ION VISITORS IN 2014
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HEALTH ANDBEAUTY UNITS AVAILABLE
NEW NORDE
UNIQUE TO THE CITY CENTRE
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NEW NORDENew Norde is a shopping centre located in central Tallinn, between the main passenger port and old town, next to the main traffic routes. Norde Centrum was opened in 2002 and remains one of the most visited shopping centers in central Tallinn, with 10,000 visitors per day. The centre is anchored by Rimi (foodstore) and has easy surface level parking. Thus the location of Norde Centrum near the port and with its large Rimi food store anchor, establish the centre firmly in the local retail hierarchy as an important shopping destination in the City Centre.More than 50% of Norde visitors are tourists.
LOCATION
TA L L I N N ’ S M E D I E VA L O L D T O W N
OVER 3,300,000 VISITORS 2014
NEW NORDE
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LOCATION
LOCATIONThe location of New Norde is easy, great both for pedestrians and visitors with cars. The centre can be reached within a 10 min walk from old town and 5 minutes from the CBD area. Its location next to Ahtri and Jõe street, the main traffic routes to and from the city center and port, result in 40,000 cars passing New Norde per day.
In the coming years North Passage will be built to guide traffic around the City Centre. This will increase traffic flows even more past the centre and improve the access further for visitors. Right next to New Norde is Tallinn passenger port offering fast ferry connections between Tallinn and Helsinki and other destinations. The crossing to Helsinki takes only 1.5 hours and there are over 12 departures per day. Other destinations available via ferry include Stockholm and St Petersburg.
OVER 40,000 CARS PASSING THE CENTRE EACH DAY
SADAMA
KAI
JOE
TOOMPUIESTEE
RANNAMAE TEE
ESTONIA PUIESTEE
PRONSKI
AHTRI
AHTRI
TALLINN
NARVA MA ANTEE
GONSIORI
GONSIORI
FUTURE NORTH PASSAGE
RETAIL ZONE MAP
LOCATION
PORT OF TALLINN
SOLARIS
OLD TOWN POSTIMAJAKESKUS
VIRU KESKUS
ROTERMANNIQUARTER
ALL DESTINATIONS WITHIN 500M
NORDE CENTRUM
CENTRAL BUSINESS DISTRICT
STOCKMANN
PORTLocated next to New Norde is Tallinn passenger port, with over 9.5 million passengers per annum, offering daily connections to Helsinki, Stockholm and St. Petersburg. Terminal D is right next to New Norde and has the highest passenger numbers of the port (60% of all passengers). This unique location makes New Norde a gateway to Tallinn for visitors to the city centre and the historic old town. This also makes New Norde a great place for passengers leaving by ferry to do their last minute shopping and wait for their departure ferry (there is a direct link showing departure times in the centre).
Over 50% of these passengers visit Nord Centrum at present and this is expected to grow to 70% once the new entrance to the port is completed.
LOCATION
OVER 9,500,000 PASSENGERS IN 2014
ESTONIA
LATVIA
TALLINN
HELSINKI
STOCKHOLME
ST. PETERSBURG
RIGA
FINLAND
SWEDEN
CATCHMENT AREAThe catchment area of new Norde within 15 minutes walking time includes all of the city centre and within 15 minutes driving time approximately 250,000 population within the wider Tallinn area. The catchment area within 2.5 hours driving time/ ferry time includes most of Estonia (including all the major cities of Tartu, Parnu and Narva) together with the metropolitan area of Helsinki, the capital of Finland. This catchment area is approximately 2.5million population.
250,000 POPULATION WITHININ 15 MINUTES DRIVE: 2.5 MILL ION WITHIN 2.5 HOURS TRAVEL
LOCATION
In 2011, Tallinn took on its role as European
Capital of CultureThe population of Tallinn is just over 435,000Over 30% of Estonia’s 1.34 million residents live here.
Tallinn is the financial and business capital of Estonia
Tallinn is arguably one of the most connected places on earth. Making Inc.’s shortlist of the top
“Global Cities of the Future”
Approximate foreign visitors that visited
Estonia in 2014 (by Statistics Estonia)
6 MILLION
LOCATION
LOCATION
The most preferred mode of transportation for arriving in Tallinn is a ship or ferry. (by TNS Emor 2014)
Close to 100 departures from Tallinn in one week to Helsinki, Stockholm and St Petersburg.
1 million day trip visitors from Finland
2011 (by Statistics Estonia)
2014 (by Statistics Estonia)
RETAIL
3 .81m +40%
+43%
2.72m
931m
Tourists
649mTotal spent
Increase of tourist spendings +43% 2011-2014 (from 649m to 931m) (TNS Emor 2014).
*number of tourist stayed in Tallinn
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New Norde is already firmly part of the central Tallinn shopping district, together with Viru Keskus, Postimaja, Stockmann and Solaris. Norde Centrum is located only 500m from Viru Keskus, with the route between the two centres passing by and through the new Postimaja shopping center and expanding Rotermann Quarter with its cinema, bars, restaurants and specialist shopping.
RETAIL
RETAIL
RETAIL
New Norde is located on the main pedestrian route to and from the city center and the port, thus a great majority of the visitors to the centre are tourists. Depending on the season 50% to 70% of the Norde centrum visitors are tourists, mainly from Finland and Sweden. A growing number of tourists are now from Russia.
RETAIL
RETAIL
RETAIL
New Norde is an exciting collection of fashion and sports brands for the whole family, within a truly unique building in a very special part of Tallinn.
RETAIL
RETAIL
MANY OF THE BRANDS ARE NEW TO FINLAND AND CAPITALISE ON THE HIGH TOURIST FLOWS THROUGH THE CENTRE
RETAIL
RETAIL
We have exciting retail and fashion units to let, between 250m2 - 450m2. Come and be part of Tallinn’s most talked about shopping centre.
FASHION
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FASHION
RETAIL
The health and beauty gallery will be an integral part of the New Norde experience. Located at the upper level, with easy access to the restaurants and restrooms of the centre, is a range of hairdressers, beauty, nails, healthcare and well-being outlets.
HEALTH AND BEAUTY
HEALTH & BEAUTY
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RETAIL
A taste of the food of the world is offered at New Norde with American BBQ, Italian and Asian restaurants all located on the upper level, in a haven of calm where visitors and shoppers can experience the stunning views of the harbour and old town in the unique New Norde experience. Coffee shops and other smaller catering outlets provide for those visitors with less time to spend.
RESTAURANTS
RESTAURANTS
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RETAIL
New Norde is home to a new Rimi hypermarket, perfect for those food shopping trips, together with lighter options and office lunches. Rimi is renowned for its quality food and fresh produce. Next to the port entrance is a new Calle Boardershop alcohol store, focused on both ferry and local shoppers, the most modern and well stocked alcohol store in Tallinn.
CONVENIENCE SHOPPING
CONVENIENCE SHOPPING
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SITE PLANNew Norde will offer more convenient access both for pedestrians and visitors with cars.
The public route from the port to central Tallinn will be improved. Part of the proposal to enlarge the New Norde is to improve the main entrance into the centre directly from the port and to provide a more convenient and safer route into the centre. New pedestrian crossing points at the front of the centre across Ahtri Street will be provided.
New Norde does and will offer the easiest parking in the city centre for visitors arriving by car - it is the only central town shopping centre offering easy surface parking.
SITE PLANS
SITE PLAN
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LEVEL 1
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OBJECT
FASHION
SERVICES
AVAILABLE
New Norde will be an exciting mix of trendy fashion and shoe stores for the discerning younger shoppers, alongside the international sports offer of Sports Direct. The main fashion mall will have many large fashion stores offering fashion brands not available in the rest of the city centre. Most of the brands are not represented in Finland or Stockholm, making New Norde a great place to shop for the many tourists visiting the port each day. 2
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SITE PLANS
LEVEL 2New Norde will have a food of the world selection of modern restaurants offering food for every taste including Italian, BBQ, Asian with modern fusion style. Offering superb views to the yacht marina, city center, and inside to the atrium of New Norde, the foodcourt will be a great place to have lunch or dinner with friends, colleagues or family.
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LEVEL 2
HEALTH & BEAUTY GALLERY
RESTAURANTS
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RESTAURANT
RESTAURANT
RESTAURANT
RESTAURANT
BODY TREATMENTS
HAIR DRESSERS
SOLARIUM
DAY SPA BEAUTY SALON
BARBER SHOP
COSMETIC STORE AND SALON
NAIL / BROW BAR
WC
SITE PLANS
CONTACT
PROJECT TEAM
AGENTS
DEVELOPER DESIGNERS FINANCE
CONTACT
Capfield is an owner and developer of shopping centres based in Tallinn and Parnu, Estonia. The Capfield portfolio currently consists of six retail centres in Estonia with a gross leasable area (GLA) in excess of 75,000 m2. The portfolio is one of the largest retail portfolios in Estonia with prime city center and suburban locations. Major anchor tenants represent 65% of the portfolio’s GLA and include well-known local and international brands such as Bauhaus, Maxima, Prisma, Rimi, Selver, Jysk, Euronics, and Baltika brands, Denim Dream and SportsDirect. The centres are developed and proactively managed by an inhouse Centre Management team who enjoy excellent relationships with our tenants and visitors. Capfield also owns a number of strategic land plots in Tallinn that are scheduled for new build retail development.