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Tesori Diamanter Frierskolen
#triggershowcase @triggeroslo @caronilsen
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Tesori Diamanter Frierskolen
#triggershowcase @triggeroslo @caronilsen
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Oppdrag
Tesori Diamanter ønsker å bli menns foretrukne leverandør av ringer og diamanter kjøpt i forbindelse
med frieri og giftemål.
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Utgangspunkt
Knapt med ressurser Vanskelig målgruppe
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1. Triggerpunktanalysen
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Tesori Diamanters motivasjoner
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Målgruppe
Alle som planlegger å fri en gang i fremtiden.
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Målgruppens motivasjoner
– Behovet for ringer – Det er nervepirrende å fri
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Trigger- punktet
Ved å hjelpe norske menn med å forstå norske kvinner bedre, vil Tesori Diamanter gjøre frieriet til en
fin opplevelse - også for mannen som skal fri.
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Innsikt
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2. Engasjerende innhold
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Unik innsikt
– Frieriet planlegges nøye, men flere ville allikevel gjort det annerledes i etterkant
– De fleste frir hjemme på en hverdag – Frir etter press fra kjæresten – Det er ikke gammeldags å gå ned på kne – Viktig med flott diamantring, men enda viktigere å få mye for
pengene
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Unik kunnskap
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3. Arena for engasjement
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4. Spredningsaktiviteter
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5. Evaluering
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Tusen takk til familieterapeut Lars Fengsrud og Ditt Bryllup-redaktør Charlotte Morits som bidro til å
gjøre Frierskolen komplett. !
Takk til Tor Lie og Marna Haugen som hjalp oss med foto.