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Unghjelp Facebook for real
#triggershowcase @triggeroslo @johannesfb
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Johannes Fjose-Berg PR-rådgiver, Trigger Rådgiver NITO Rådgiver Kunnskapsdepartementet Leder UngInfo Leder Studentenes Landsforbund
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Utgangspunktet
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Mål og mening
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Unghjelps misjon er å gjøre psykisk helse mindre tabubelagt blant unge i Norge.
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De ønsker å hjelpe ungdom som har det vanskelig gjennom digital dialog og
tilstedeværelse.
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Femti nye historier og økt engasjement i kommentarfeltene.
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Hundreogfemti nye betalende medlemmer.
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Femtenhundre likes på Facebook.
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I tillegg hadde Unghjelp en ambisjon om å: !
1. Rekruttere flere ungdomsvakter, slik at Unghjelp kan hjelpe flere ungdom.
2. Øke inntektsgrunnlaget gjennom offentlig
støtte og sponsorinntekter.
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Unghjelps målgruppe er ungdom under 20 år.
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1. Triggerpunktanalysen
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I dag lever vi store deler av livene våre online.
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Vi bygger personligheten vår bevisst mens vi poster, liker, kommenterer, sharer, tweeter,
Instagrammer.
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Men hvor sammenfallende er egentlig livet vi lever på sosiale medier med det
virkelige livet?
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#koser #meg #tanning #nofilter #vaycay #fomo
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#nopain #nogain #fitness #workout
#sweat #me
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«Online» har vi det tilsynelatende morsommere, mer sosialt og mer perfekt enn alle andre.
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eller…?
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Men gjør det egentlig noe at det renner over av lykke rundt oss?
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Kan man ikke bare fjerne den/de som får deg til å føle deg uttafor?
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Er ikke dette verdt en debatt?
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2. Engasjerende innhold
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Facebook for real
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«Facebook for real» var en ambisjon om å skape bred oppmerksomhet rundt det å “ta
Facebook tilbake” til virkeligheten. !
Vi ønsket å vise at sosiale medier er en positiv kraft i folks liv. Ved å synliggjøre at ting
ikke er så enkelt som vi ønsker at det skal være.
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Facebook for real The new Facebook rules
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3. Arena for engasjement
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4. Spredningsaktiviteter
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Next step…
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5. Evaluering
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Unghjelps misjon er å gjøre psykisk helse mindre tabubelagt blant unge i Norge.
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De ønsker å hjelpe ungdom som har det vanskelig gjennom digital dialog og
tilstedeværelse.
![Page 44: Showcasedag 2014. Unghjelp – Facebook for real](https://reader033.vdocument.in/reader033/viewer/2022052622/5591b0851a28ab39518b46ea/html5/thumbnails/44.jpg)
Femti nye historier og økt engasjement i kommentarfeltene.
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Hundreogfemti nye betalende medlemmer.
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Femtenhundre likes på Facebook.
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I tillegg hadde Unghjelp en ambisjon om å: !
1. Rekruttere flere ungdomsvakter, slik at Unghjelp kan hjelpe flere ungdom.
2. Øke inntektsgrunnlaget gjennom offentlig
støtte og sponsorinntekter.
![Page 48: Showcasedag 2014. Unghjelp – Facebook for real](https://reader033.vdocument.in/reader033/viewer/2022052622/5591b0851a28ab39518b46ea/html5/thumbnails/48.jpg)
Hvorfor var dette så sabla fint å være en del av?
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Unghjelp får henvendelser fra media. !Facebook for real har hjulpet Unghjelp i dialogen med kommune og organisasjonsliv. !Unghjelp hjelper flere unge mennesker enn noensinne. !
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Takk til Unghjelp og alle andre ungdomsorganisasjoner
for den fantastiske jobben dere gjør for andre.
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Tusen, tusen, tusen takk til: Bielke+Yang (Grafisk design) Retriever (Medieovervåkning)
Paulsen og Kleiberg (Foto/video) Wiiknight (Web)
Christoffer Johanessen (Foto) Øyvind Heggernes (Web)