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We love portraying our love of Interests through what we wear
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T-shirts, jerseys, bags – What not?
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What if I told you,
There is a new trendy way to showcase your interests?
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Showcasing the “inner you”SHOWCASING THE “INNER YOU”
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Group six
Vincent MoheeSinha
NazmusShakib
Shohail IbneMahbub
MD. FazleRabbi
Meftahul HasanArnob
Wristbands House BangladeshShowcasing the “inner you”
Chosen COMPANY
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OutLine
WBH: Showcasing the “inner you”
Company Overview
Market Overview with Segmentation and Targeting
Production Overview & Pricing
Marketing Strategies
Future prospects, Recommendations, and Takeaways
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COMPANY OVERVIEW
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Company Timeline
2007
Jun 2014
Nov 2014
Starting in CHINAThe company started in China with only customization-based products
BANGLADESHThe company started in sellingboth premade and customization-based productsNew MAIN OUTLET
The company rented a 2-storeybuilding complete with a dedicatedstudio gallery for products in display
WBH: Showcasing the “inner you”
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COMPANY infrastructure
Departments
Sales DesignHouse
IT
50+ Employees in Bangladesh
WBH: Showcasing the “inner you”
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Market Overview
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Market Overview
Overall trend of wristband in Bangladesh Showcasing ourselves through wristbands• Portrayal of Pop-Culture
WBH: Showcasing the “inner you”
?Genre of Company: Fashion Accessories
~Low Price
Potraying of Pop Culture
Everyone's doing it, so am I
Showcasing Personal Interest
0% 10% 20% 30% 40% 50% 60%
15%
20%
15%
50%
Why do people wear Wristbands?
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competitor Analysis
New Market / VendorsBIGGESTCOMPETITOR
Fake Companies using ‘Wristbands House’ Name
SRK Showtime Hollywood
RollOut Clothing
WBH: Showcasing the “inner you”
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Sales & Market Share
2000Pc Sales/day = 90% of total daily sales in market
Gross Profit (per day) = 18000 Tk
Net Profit (per day) = 8000 Tk
90%
WBH: Showcasing the “inner you”
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Segmentation & targeting
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Market Segmentation
Sports Enthusiasts
Tech Enthusiasts
Photographers
ART LOVERS
Book, Movie &TV-SERIES Lovers
Music Lovers
WBH: Showcasing the “inner you”
25+ 19-24 13-18
ProfessionalsUniversity Students
School/College Students
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TARGET market
Mainly 13 to 25 year olds
School GoingStudents
College/Uni GoingStudents
Customer ProfileGender: Male / Female
Education Level:School CollegeUniversity
Geography:DhakaOther big cities
WBH: Showcasing the “inner you”
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Production Overview
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Production Method
Orders in Bangladesh
Production in China
Sale in Bangladesh
100% Non-Toxic Colors100% Recyclable Silicone
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Shipping-by-Air to Bangladesh
Shipping done throughDHL Express
WBH: Showcasing the “inner you”
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Production MethodVIDEO
WBH: Showcasing the “inner you”
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product portfolioCustomization options are available for all productsProducts are made with bio-degradable SILICONE, which are superior than Competitors’ RUBBER-made offerings
WBH: Showcasing the “inner you”
½ inchWristbands
¼ inchWristbands
¾ inchWristbands
1 inchWristbands
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pricing
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Breakdown: pricing
30 Tk
5-6 Tk
35-36 Tk
40 Tk
4-5 Tk
Production & Shipping CostMaintenance Cost
Total CostSelling Price
Profit Margin
Wristbands House
Bangladesh
RollOut Clothing
New Market Street Vendor
40 150 30-50
Pricing against CompetitorsPer Piece analysis
WBH: Showcasing the “inner you”
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Perceptual MapHigh Quality
Low Quality
Low Price High Price
New Market Shops/Vendors
WBH: Showcasing the “inner you”
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MARKETING OVERVIEW
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Marketing Strategy
LOW PRICE CUSTOMIZE REFUND
POLICY
FREE PRO ARTASSIST
EASYPAYMENT
24/7 CUSTOMERSERVICE
100% ECO FRIENDLY
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Advertising & Promotional Programs
OnlineCurrently using Facebook
Future plans for advertising inPrint Media
Future plans for advertising Using TV Commercials
WBH: Showcasing the “inner you”
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Corporate Social Responsibility
WBH: Showcasing the “inner you”
Biodegradable100% NON-TOXIC
Products
ZERO Tolerance FORCHILD LABOUR
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FUTURE PROSPECTS
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Expected Growth: Prospects
WBH: Showcasing the “inner you”
Guitar Picks
Koozie
LP Records
Lanyards
More Retail Branches
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recommendations
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Recommendations
Design Products based on Bangladeshi Culture
Design and produce women-oriented products
Develop a Smartphone App
Collaborate with Rock bands to produce merchandise
Use flyers for promotion on a cheap but great level
WBH: Showcasing the “inner you”
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Takeaways
WBH: Showcasing the “inner you”
Market Overview of Wristbands
How Wristbands House re-energized a Trend
Use of Social Media for Promotion
Use of Pop Culture to cater to a greater mass
Always Keeping Customers in focus for long term success
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Recap of Experience
VIDEO
WBH: Showcasing the “inner you”