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DynaTek Media “Get Converged”
Gary C. QuasebarthVice President Operations
About DynaTek
• DynaTek founded in 2002
• Corporate headquarters in Scottsdale, AZ
• Offices located in Austin, Cleveland, UK
• 4 Active effectiveness pilots looking at different aspects of digital signage implementations
• 2000 sites operational by end Q1 07
Media Supply ChainRolls Defined
PostProduction
TrafficScheduling
Management
Network Delivery
Air
Raw Content
Report Transact
AdReservations
1
$ 4
5
2
3
6
The Issues 5 Years Ago
• Price…displays, players• Lack of robust software platforms• Lack of credible ROI and or Business Models• Bandwidth and associated cost
Current Barriers
• Operators failure to understand scalability • Lack of available inventory in vertical markets• Advertisers slow to adopt…paradigm shift
DynaTek’s ConvergenceReach_Engage_Convert
• At the Pump• On the Cell Phones• In the Store• On the web
Software Must Haves
• Reservation Capability• Proof of play for media and hardware!• Scheduling tools, zones, regions, languages…• Hardware health monitoring & remote
management • Highly scaleable architecture
Hardware Best Practices
• Use Standard Player Hardware Image from a major supplier
• Build a Clean OS Image• Use LCD displays w/232 capabilities• Standardize mounting systems• Kit and test systems (time is money)• Asset Management
Why At The Pump?
• Motivate Consumer Behavior
• Bring instant value e.g. coupons and offers
• Builds long term customer loyalty
Why Customers Cell Phone?
• Text mnms to 78247• Customer Sends a
Text Message for an instant coupon
• Coupon delivered to their phone and to an in-store printer
Why In Store?
• Increase product sales• Reduce perceived wait
time• Build relationship with
customer by offering localized weather, traffic and community information
Why On the WebDrive traffic back to store
Instant Win promotions
Digital Communities Customized Loyalty Programs
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Text ‘scratch’ to 78247
To the WebTo the store
To the phone
Get Converged Moves Your Customers