Download - Sidi History
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In 1960 SIDI began as a craftsman's workshopmanufacturing mountain sports footwear. In the
1970s SIDI began specializing in cycling footwearand boots for off-road and on-road motorcycling.Dino Signori, the founder of SIDI, has combined apassion for cycling with 48 years of experiencemanufacturing innovative sporting footwear.
Thanks to this passion and a deep intuitiveknowledge of the business, SIDI has become the
market leader in cycling and motorcycling footwear.After a half a decade, SIDIs unique balance of
tradition and innovation, style and comfort, makeSIDI sporting footwear exceptional in the industry.
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SIDI Logo
Highlighting the strong identification between thecompany and its founder, the SIDI logo started offas a union of Dino Signoris initials. In 1974 the
logo becomes the one we all know today with theaddition of the vortex symbol representingstrength and movement.
Over the years the logo has been graphically re-styled in order to be fitting and dynamic formodern day communication. From a simple logo,the SIDI trademark has become one of the mostrecognizable and know brands in the business.
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THEC
OMPANY
Architecturally designed to representthe smooth lines of the flowingmovement of the surrounding AsoloHills, SIDIs new factory honors the area
where the company began and becamefamous. Modern and environmentallyfriendly, the factory hosts the mosttechnologically advanced machineryavailable in the footwear business in onsite for research, design, production,and marketing the SIDI products.
THEPH
ILOSOPHY
Tradition, values and commitmentcombined with an efficient distributionnetwork make SIDI a company that ispresent all over the globe. Becauseof their guaranteed quality, SIDIfootwear has been chosen by millionsof athletes. Since 1960 SIDI hasresearched and developed highlytechnical footwear in order to achievethe maximum in reliability andcomfort. Combining innovation with ahalf-century of experience; the SIDIbrand evokes a passion that goesbeyond that of just a company.
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DESIGN & COMFORTEver since its foundation, comfort and attention to design in line with thefast changes in sports wear trends have always been one of thecompanys priorities. The consumers high expectations and the fast
evolution of the world of sport have meant SIDIs technical staff are
constantly focused on researching and developing cutting-edge design
using groundbreaking materials.
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TECHNOLOGYAt SIDI, research and technological evolution is a key focus. The SIDI design team works closely withthe greatest champions in motorcycling, incorporating their feedback into the creation of the mostcutting edge sports footwear in the business.
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Technological excellence is one of the hallmarks of SIDI
SIDI boots are made by hand by the dedicatedand experienced staff at the SIDI factories.Each pair of boots are thoroughly checkedduring production.
Particular attention is paid to the designingpackaging that is sturdy but at the sametime modern and recognizable.
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GRAND PRIXis the first off-roadboot made with a
waterproof upper anda 6 buckle closure.
The Grand Prixdevelops into the
famous Joel Robertmodel.
CORSA SPECIALAGOSTINI
all leather road bootswith a boarded box calfand fastener zip on the
back.
PROFESSIONALa precursor to the Super
Professional, theProfessional is a leather
boot with a front shin platemade of soft rubber.
CECOTTORACING
had a boarded leatherupper, leather insole
stitched to the sole anda back zip fastener.
TIMELINE
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TIMELINE
SPENCER MODis designed andproduced for theyoung championFreddie Spencer.
SUPER PROis an evolution of the 1976
model, the Professional. Besidesits well known features the SuperPro has a fix lock closure lacingsystem and Velcro straps, used
for the first time on a
motorcycling boot.
Royalthe boot with the new Raised Point
Protection System changes thecourse of development of protection
for off-road boots.
TOP ACTIONintroduces Quick Release
Mechanism closure.
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TIMELINE
TOP ACTION SRSdebuts the SIDI Sole
Replacement System a
new system designed andpatented by SIDI to allowcomplete replacement ofthe off road boot tread by
the user.
TAE FLEXis an innovative off-road boot:the foot of the boot is attachedto the bootleg by two hinged
pivot points for improvedflexion of the leg and a more
natural and ergonomic
position on the footpeg.
VERTEBRA:the trend-setting Vertebra
completely overturns the motorcycleindustrys concept of a sport boot.
The patented, highly articulatedVertebra System is the chief
support structure of the boot. Each
joint of the Vertebra Systemmoves independently and
completely protects the back of theleg while still providing the flexibility
needed for optimum ridingperformance.
START,the next step in the
evolution of sport roadboots, sets the standard
for durability: Replaceablecurb deflectors, toe and
heel with inner
reinforcements, Internalparts of heel made of
Kevlar, and replaceablescuff pads.
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TIMELINE
VERTEBRA RACEimproves on the Vertebrawith additional technicalfeatures: Ankle support
system, Replaceable shinprotection in carbon orchrome, Sole Rigidity
System, Heel-cup with aninternal shock absorbing
padding.
FLEX FORCEhas same technical
features of the Tae Flex aswell as the new patented
adjustable calf system. Thissystem allows the rider to
adjust the boot to snuggly fitthe circumference of the
calf.
VERTIGO CORSATo develop the Verigo Corsa, SIDI
focuses on creating the mistprotective sport road boot on the
market. The Vertigo Corsaintroduces the Techno II System,Techno VR System, that are both
micro adjustable for a best fit.
CROSSFIREThe product of the many
years of experiencedesigning innovativemotorcycle boots, theCrossfire is a boot that
combines aggressive styling,ergonomic comfort, and
cutting edge technology. TheCrossfire features the nextstage in the development of
the Flex System and theAdjustable Calf System.
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