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Agenda
Define generations (Silent, Boomers, Gen Xers, Millennials) Understand the forces that shaped them
Discuss how best to leverage each generation
Share management tools/tips Learn how to best manage each talented group
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Why do we care about this topic?
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Terminology
Silent Generation Born 1925-1945
Boomers Born 1946-1964; 80 million
Gen X Born 1965-1981; 51 million
Millennials (Gen Y) Born 1982-2003; 80 million
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Who is this guy and why should I care?
Your next Manager is likely a huge fan of his…
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Which of the Following Means the Most to You?
Elvis joins the Army
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MTV debuts
Jimi Hendrix dies
Kurt Cobain dies
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Then You Are a…
Elvis joins the Army (Silent) Jimi Hendrix dies (Boomer) MTV debuts (Gen Xer) Kurt Cobain dies (Millennial)
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Famous Silent Generation
Martin Luther King, Jr. January 15, 1929
John McCain August 29, 1936
Marilyn Monroe June 1, 1926
Noam Chomsky December 7, 1928
Tina Turner November 26, 1939
Ray Charles September 23, 1930
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Silent Generation at a Glance
Born 1925-1945; smaller than boomers Conventional Grave; fatalistic Faithful Want to leave the work force Looking to leave a legacy; mentor others Believe in hard work, paying your dues,
will be recognized if job is done well
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Silents Shaped By…
Great Depression WWII Korean War Politics of Inclusion Artistic expression Saving money
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Silent Management 101
Respect Recognition Flexibility (review schedules; f.t. vs.
p.t.) Ask them what they want to be
doing? Legacy
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Famous Boomers
George Bush July 6, 1946
Bruce Jenner, Olympian October 28, 1949
Bill Gates October 28, 1955
David Letterman, Entertainer April 12, 1947
Madonna, Entertainer August 18, 1958
Donald Trump November 14, 1946
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Baby Boomers at a Glance
Born 1946-64; 80 million Challenged authority Idealistic Money, title and recognition Stellar career; competitive Starting to burn out Believe in hard work, paying your dues,
will be recognized if job is done well
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Boomers Shaped By…
Suburbia TV Vietnam, Watergate Protests Human Rights Movement Drugs and Rock ‘n Roll Shifting from Pensions to 401k’s
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Boomer Management 101
Respect Authority Recognition Status Show them key to success Flexibility (review schedules; f.t. vs.
p.t.) Challenge them to continue growing
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Famous Gen Xers
Tom Anderson, founder MySpace
November 8, 1970
Chad Hurley, founder YouTube 1977
Larry Page, co-founder Google March 26, 1973
Sergei Brin, co-founder Google August 21, 1973
Pierre Omidyar, founder, eBay. June 21, 1967
Jerry Yang, co-founder, Yahoo. November 6, 1968
David Filo, co-founder, Yahoo. 1966
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Generation X at a Glance
Born 1965-1981; 51 Million Balance between work and life Value freedom Flexible and motivated Build a portable career Skeptical
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Gen Xers Shaped by…
Sesame Street, MTV
Game Boy; Atari; Nintendo PC Divorce rate tripled Latch key children Parent’s laid off from AT&T, Chrysler, etc.
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Gen Xer Management 101
Avoid judging Accommodate individual needs whenever
possible Demonstrate competence to earn respect Forgive impatience Be a coworker until someone requires a
boss Create fun events and a stimulating
environment Celebrate the heroes on your staff
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Famous Millennials
LeBron James, NBA basketball December 30, 1984
Jessica Lynch, US Army April 26, 1983
Olsen Twins, Entertainers June 13, 1986
Prince William June 21, 1982
Prince Harry September 15, 1984
Daniel Radcliffe, Actor July 23, 1989
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Millennials at a Glance
Born between 1982-2003; 80 million Gen Y, Internet generation, Echo Boom, Nexters,
Nintendo or Digital generation Need mentoring; growth opportunities Confident Hopeful Goal- and achievement-oriented Civic-minded Inclusive-like working in teams
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Millennials Shaped By…
Focus on children and family Scheduled, structured lives Parent Advocacy Terrorism Heroism Patriotism Multiculturalism Globalism Hurricane Katrina
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Millennial Management 101
You be the leader Challenge me Let me work with friends Let’s have fun Respect me Be flexible Don’t expect them to pay their dues;
don’t dampen their enthusiasm Constant feedback
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Millennials at Play
80% talk to their parents daily and 75% see their parents weekly
50% have modified their body with a tattoo or piercing 20% have little or nothing to do with religion 33% pay attention to politics "most of the time" 48% identify as Democratic Party and 35% as Republicans 40% feel that as a citizen they have a "duty" to vote 23% read the newspaper 67% feel that immigration is good for the country 74% support privatizing Social Security 47% support gay marriage
28Source: Pew Research Center for the People & the Press 2007
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Welcome to Your WorkforceSilent
GenerationBaby
BoomersGeneratio
n XMillennial
s
BirthYears
Before 1945 1946-1964 1965-1981 1982-2003
Business
Focus
Quality Long hours Productivity
Contribution
Motivator
Security Money Time off Time off
Company
Loyalty
Highest High Low Low
Money is
Livelihood Status symbol
Means to an end
Today’s payoff
Value Family/Community
Success Time Individuality
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3 Divides
Technology Attitude toward business Consumer attitude mindset
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Technology
24/7 Connectivity Breaks down hierarchies Encourages networks Challenges traditional management
practices Is it a tool or a toy
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Attitude Towards Business
Silent—Loyalty Boomers—Competitive; move ahead Xers—Skeptical Millennials—What are you doing for
—me, the community and are you honest?
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Consumer Attitude
Question value High-quality Easily to handle microwavable
experiences Want to know how you have grown
your skills
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3 R’s and 3 C’s
Respected Recognized Remembered Coached Consulted Connected
34Decoding Generation Differences, W. Stanton Smith p. 26
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Key Motivational Factors
Daniel Pink—Drive1. Autonomy2. Mastery3. Purpose
Carrot and stick is so last century!!!
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Management Tips for All
Mindset of thinking flexibly Work with friends Respect Have some fun Sense of humor Challenge and stretch
employees minds Mentor
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Millennials Management Tips
Engaging experiences Transferable skills Provide rationale for the work Reward extra effort Variety of tasks Help with flexible schedules Teams
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Problem: My Younger Workers Want More Flexible Schedules
Solutions: Hours Ability to connect with outside world Less hours More flexibility of location of work More time off
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Problem: My Younger Workers Seem to Need Constant Feedback…Why? Why? Why?
Solutions: Pull-up to their desk Explain the rationale Okay to text or tweet responses Schedule short meetings more often Review their growth at least
quarterly
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Problem: Getting People Interested in Management Roles
Solutions: Need to explain what’s in it for me (WIIFM) Highlight the learning opportunities Create a strong mentoring/coaching program Outline who they will be working with Identify how many extra hours will be required? Define the compensation Link their role to the vision; provide lots of
feedback
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Problem: Keeping Key Boomers and Silents
Solutions: Flexible schedules (Part-time) Identify growth possibilities Set up them up with a mentee Leave a legacy (Silent; older
Boomers) Set clear expectations for promotion
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Problem: Retaining top young talent
Solutions Make it less about work Connect with the community Let them work in teams Let them choose a mentor Give them meaningful work Allow more flexibility Ask for their opinions
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What Can I do Tomorrow?
Create mentoring programs Have a coaching session with a
direct report about their career Explain changes you are hoping for Learn something new from a
millennial
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www.TitanHR.com 44
About Titan Group LLC Formed in 2001 Owners:
Lee Weisiger & Genevieve Roberts 9 Employees (7 Consultants) 100+ years of HR Experience Headquartered in Richmond, VA
Office in Roanoke, VA Five year annual growth rate over 30% Named Small Business Success Story by
Virginia Business Magazine in 2008.
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www.TitanHR.com 45
Our Services
Compensation Services Employee Training & Leadership Development HR Advisory Services Talent Strategy Services Executive Compensation & Benefits Roanoke Regional Compensation Survey in the
Fall—stay tuned!!!
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Recommended Resources
Decoding Generational Differences: Fact, fiction or should we just get back to work? (W. Stanton Smith, Deloitte)
Generations at Work (Ron Zemke)
Millennials Rising (Neil Howe, William Strauss)
Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Morley Winograd, Michael D. Hais)
Pew Research Center For The People & The Press
How Young People View Their Lives, Futures and Politics
Managing the Millennials (Espinoza, Rusch and Ukleja)
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