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CARNIVAL TODAY
?Carnival Corporation & plc is the largest cruise company and one of the largest vacation companies in the world
?Operates 88 ships across 12 brands with a passenger capacity of 168,000
?17 additional cruise ships on order valued at $9 billion
?83,000 global employees
?2010 EBITDA of $4.0 billion on revenues of $14.6 billion
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A HOUSE OF BRANDS
North America
United Kingdom
Targeted at Specific Cultures & Demographics
ContinentalEurope
Germany
AsiaPacific
CARNIVAL AUSTRALIA – WHO ARE WE?
Brand Passengers Net Revenue
299k $361m
100k $336m
9k $12m
7k $44m
2k $9m
3k $19m
6 Passenger/Revenue split per brand per 2011 budget but not straddled by financial year
LOW PENETRATION RATE RELATIVE TO OTHER MARKETS
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Growth RatesUK 6% 2009-2020NAM 3% 2009-2020AUNZ 5% 2011-2020
Source: 200-2010 CLIA, PSA, ICCA. UK growth extrapolates PSA 2011 estimate, AU growth at half 5 year CAGR.
ESTIMATE
5.6m trips 3.0m trips 0.4m passengers
CRUISING OUTGROWING THE HOLIDAY MARKET
8 Source: internal, ABS, NVS, ICCA, market size is for 2009
Mkt Size
2009:
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LOOKING TO THE PAST – A CASE STUDY
Customer Service Division Restructure 2009– Context– What went wrong?– What was the cost of our mistakes?– What did we learn?– How did we carry our learning into the future?
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LOOKING TO THE FUTURE – A CASE STUDY
Re-alignment of our Operating Model - 2011– Context– What prior learning is reflected in our current change
management approach?– What does this mean for our future planning?