Download - Simple. Friendly. Smart
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simple friendly smart
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Health Insurance iswas the worst
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health insurance is changing (fast)40 million individuals getting insurance Shop for insurance like everything else Insurers can’t say no!
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customer is the consumerFocus on branding, technology, customer service Tech tools that guide members to care Make it simple
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what makes us simple?4 key ingredients
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1. simple because our visual designFriendly and approachable Clear and limited calls to action Hide details until needed
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2. simple because we get complexityBackgrounds as analysts and data scientists In-house insurance experts Focus on primary use cases
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3. simple because we’re data smartSearch instead of menus Natural language instead of medical terminology Turn offline experiences into online ones
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(555) 867-5309
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(555) 867-5309
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4. simple because we are focusedLearn to say no Cut functionality along the way Design for what you have
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anatomy of simple1. Limit actions and details until needed 2. Reduce complexity by understanding it 3. Put data to work instead of users 4. Stay focused
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importance of designHelped build the company Crucial to customer growth and engagement Keeps pace with our thinking rather than our doing
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what’s next?Simpler than your cell phone plan Smarter member engagement Integration into doctor offices
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thanksalbert isaksson andrew borovsky bryan young dawn williamson fredrik nylander herman carlsson john loser mario schlosser robert lindgren robin davey sara wajnberg [email protected]