Download - Simple Pediatrics Pitch for UCSF Idea to IPO
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Video-driven engagement, efficiency, and outcomes
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Simple Prepared for I2I Practice Feedback 3/17
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Team
Teresa Tuan MD Josh Stroud
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Medical Groups Need Scalable Tools
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Pa entEngagement
MedicalCosts
Pa entOutcomes
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Patient Education Video Platform
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Testimonials
“…It’s the spiel I don’t have time
to give in a busy ED. It’s like
having a second provider.”-- UCSF Pediatric ED Physician
“…Education is my number one need.
There is still so much I don’t know.”-- New parent about 6-month old daughter
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Providers
Business Model: SaaS
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Medical Group
Cloud video delivery
Incentive payments Monthly fee per provider
Patients
Web portal
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Market Size
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Source: Frost and Sullivan 2012
$280MM
Entry MarketPatient Engagement
• Pediatrics
• Bay Area
• Group practices
~25% Growth last five years
$1.3MM
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EngagingDry
Accurate
Out-of-date
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Competition
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Go-To-Market Strategy
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Pilot study
with Bay Area medical group
Founding team signs first
customers
Hire direct sales force
Target ACOs
March-Nov ’14:
Nov-Dec ’14:
Q4 ‘14/Q5 ‘15:
Q3 2015:
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Financial Projections
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Revenue 2014-2016
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
Q12014
Q2 Q3 Q4 Q12015
Q2 Q3 Q4 Q12016
Q2 Q3 Q4
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Milestones and Funding
2014 2015 2016
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Custo
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Mile
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Pro
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Fin
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Mile
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1st Customer
Expand to ACOs
10
Customers
$700K Angel/Seed
$5 Million Series A
$100K Friends & Family
1st Video in
Clinical Setting
Build portal
MVPBuild cloud platform
35
Customers
Pilot
DiscussionsPilot Study Direct Sales
10 Videos 70 Videos200 Videos,
3 Languages
Scale platform
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Investment Opportunity
$700K Seed Funding
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Use of Funds:30%: Build Content Library
30%: Build Software Platform
40%: Hire Direct Sales Force
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Thank you!
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