Download - Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Lisette Sutherland
LISETTE SUTHERLAND, Community Deployment Specialist
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Your organisation brings together people who strive to make a difference
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
You have a vision for attracting and engaging more members and/or donors
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
There are many ways for meeting member and donor goals
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Understand the unique ways that private social networks can help you
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Decide whether to pursue social networks as an engagement and recruitment tool
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Old way to work
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
New way to work
Is your organisation ready?
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
2) Create a place where great things happen
Private social networks involve and engage members with the organisation and each other
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
A) Networking environment
2) Create a place where great things happen
Network with colleagues around the world in a trusted, safe, and moderated environment
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Matching your brand creates recognition and trust
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Link to your membership database and automate
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Member directory helps users find each other
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Customizable profiles add user-specific value
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Tags offer creative categorization possibilities
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Welcome Page feeds latest, most important info
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Map gives geographic context
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
A) Networking environment
B) Resource hub
2) Create a place where great things happen
Resource hubs consolidate knowledge in one place; your organisation becomes the go-to place
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Libraries give ability to share files from anywhere
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Blogs provide thought leadership to large audience
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Forums collect conversations & questions in one place
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
A) Networking environment
B) Resource hub
C) Collaboration tool
2) Create a place where great things happen
Collaboration tool: work with the best from anywhere
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Groups allow people to organize & talk around topics of mutual interest
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Calendar helps people schedule & find events
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Wikis enable people to edit documents together
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
A) Networking environment
B) Resource hub
C) Collaboration tool
2) Create a place where great things happen
A) Customize your focus
Start by designing a customized strategy
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
To build a useful community, understand your audience
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Successful engagement = WIN / WIN
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Define success for your organization
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Define success for your members
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Choose an area of focus
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Step by step workbooks are provided to guide new managers
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Build your community, collect data, and continuously refine your strategy to maximize engagement
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
As your members organize themselves...
Data is collected automatically in the community
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Data is collected from external sources
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Collect your own quantitative data
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Collect qualitative data
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
INVOLVED
How many people are coming to the community?
How often are they coming to the community?
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
INVOLVED
ENGAGED
How are your members using the community?
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
INVOLVED
ENGAGED
How is the community contributing to your organisation’s mission?
ENCHANTED
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
2) Create a place where great things happen
A) Customize your focus
B) Six strategies
A) Networking environment
B) Resource hub
C) Collaboration tool
1) Appoint a community manager
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
“I use the analogy of the party host: you’ve got all these people in the room, but someone has to go around and make sure people feel comfortable.”
~ Donna Childress, National Council on Aging
2) Identify champions – inside and outside the community
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
3) Share resources generously
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
“You shape your reputation through your contributions and the public feedback they attract, not by promoting yourself. And leading with generosity is also the best way to build relationships.”
~ John Stepper, Deutsche Bank
4) Make it easy and infuse fun
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
“Our aquatics group had a contest. Each board member wrote a blog once a month for 6 months. Each person who commented went into a drawing for a Starbucks card. It was really successful.”
~ John Glaeser, California Parks and Recreation Society
5) Inspire dialogue
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
6) Trust organic growth
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
“Instead of asking ‘How can I motivate people?’ we should be asking ‘How can I create the conditions within which people will motivate themselves?”
~ Edward Deci, Psychologist
Overview of 6 strategies
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) Appoint a community manager
2) Identify champions – inside & outside the community
3) Share resources generously
4) Make it easy and infuse fun
5) Inspire dialogue
6) Trust organic growth
In my former life, I managed unknown bands
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Extrapool, an experimental music venue, asked me to help organize their volunteers
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Together we setup a private social network, that they called “The Workflow”
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Extrapool created a community where great things happen... and so can you!
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks
1) What does a private social network do?
2) Create a place where great things happen
A) Customize your focus
B) Six strategies
A) Networking environment
B) Resource hub
C) Collaboration tool
I’m here to help you! LisetteSutherland.com
Six Strategies to Increase Member/Donor Engagement & Retention using Private Social Networks