Download - Sky Rainforest
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Hello
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Sky Rainforest Rescue - BackgroundSomething fashionable is growing in the Amazon rainforest. Sky Rainforest Rescue ambassador Lily Cole has created a fabulous limited-edition shoe collection with Veja, the French eco fashion brand. The soles of the shoes are made from Amazonian rubber.
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Sky Rainforest Rescue – AmbitionTo develop a social activation idea that helps bring the Amazon closer to a new, younger, fashion conscious audience, who currently feel the Amazon is far removed from their day-to-day life and aren’t really engaged with the issues.
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Audience Insight18-24 year olds make up 12% of the UK population yet only 0.5% have charitable commitments – they are attracted to low involvement initiatives such as text donations (54%).
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The Organising Idea
Inspiring a simple step change
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How we arrived at the ideaWe needed to land the fact that rubber from the rainforest goes into every pair of Vejas. And we had to engage a young fashion conscious group in the process.
Showing them that small steps = big change
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The Idea
#TapForTrainers on Instagram
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#TapForTrainers on Instagram
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#TapForTrainers on Instagram
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#TapForTrainers on Instagram
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#TapForTrainers on Instagram
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Spreading the story • Using bloggers and
influencers to extend story into their networks
• Bloggers include: AJ, Boy from Dagbon, Jean Jullien Distinguished & Co.
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What does the client think of the work?“I love the product insight”“I can see why you went with that idea”“The illustration is beautiful”
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Social Chatter
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Now it’s your turn to tap
@SkyRainforestRescue#TapForTrainers
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Thank you