Download - Sla 2011 building expert networks
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©2010 Dow Jones & Company
Build an Expert Community with Social Media
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©2010 Dow Jones & Company
If you were to learn about World War I, would you:
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A)
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B)
103,000,000
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B)
152,700
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C)
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Web “1.0” gave “Everyone” a voice
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Web “1.0” gave “Everyone” a voice^ the opportunity to have
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Web 1.0 was no different…
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©2010 Dow Jones & Company
A select few have a voice
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©2010 Dow Jones & Company
Search became the mechanism to find info as the few with a voice became connected
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2,003
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2.5 Days
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2,003
2.5 Days
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1 out of 3 searches fail
2009 Outsell Inc.
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200+ Million ~700 Million 100+ Million
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©2010 Dow Jones & Company
Everyone has a voice
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©2010 Dow Jones & Company
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©2010 Dow Jones & Company
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©2010 Dow Jones & Company
Social is about connecting people, not linking documents
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©2010 Dow Jones & Company
In a world where the web is about connecting people, not documents…
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©2010 Dow Jones & Company
You need to connect to the right people.
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What can topical experts do for me?
Topic Experts
Industry Trends
New Sources
Filtered View
Companies / Products
Thought Leadership
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©2010 Dow Jones & Company
Mobile, led by smartphones and tablets, is rapidly transforming the information consumption habits of business professionals
What can topical experts do for my users?
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Content Strategy
Cloud Computing
Expert
Semantic Technology
Expert
Social Tech Expert
Green Tech Expert
Mobile Tech Expert
What can topical experts do for my users?
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©2010 Dow Jones & Company
Quora
• www.quora.com• A “Question and Answer” site• Human powered, “crowd sourced” like wikipedia• Deep Twitter integration• Founded by ex-Facebook executives
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©2010 Dow Jones & Company
Quora
Search the questions and answers
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©2010 Dow Jones & Company
Quora
Feed of questions, topics, people you are following
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©2010 Dow Jones & Company
Quora
People you may want to follow based on your interests
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©2010 Dow Jones & Company
Quora
Overview of topic, and recent questions and answers
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©2010 Dow Jones & Company
Quora
Single question and recent answers
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©2010 Dow Jones & Company
Quora
Users can vote up and down an answer
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©2010 Dow Jones & Company
Quora
Users can comment on an answer
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©2010 Dow Jones & Company
Quora
Follow a question to easily get updates
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©2010 Dow Jones & Company
Quora
Get detailed information on a user
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©2010 Dow Jones & Company
Quora
Follow a user to easily see their activity
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©2010 Dow Jones & Company
• www.linkedin.com• Digital “Rolodex”• 100+ million users, global• Provide news, research in addition to professional biographies
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©2010 Dow Jones & Company
LinkedIn Groups are searchable and contain great topical information and sources
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©2010 Dow Jones & Company
Filter groups by type of group and language
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©2010 Dow Jones & Company
Latest discussions in the group contain questions & answers plus sources; experts
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©2010 Dow Jones & Company
Top discussions selected by group owner
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Overview of a company, open positions, products, recent hires/departures
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Ability to follow a company for ongoing updates
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©2010 Dow Jones & Company
News on topics selected by members in that industry
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©2010 Dow Jones & Company
Ability to save articles for later reading, share with others
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©2010 Dow Jones & Company
Surfaces the top sources of news being shared; ability to follow source
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©2010 Dow Jones & Company
Shows who in your network has shared the news
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©2010 Dow Jones & Company
See everyone that has shared the news
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©2010 Dow Jones & Company
LinkedIn Signal: Updates from social media being shared by your network
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What can topical experts do for me?
Topic Experts
Industry Trends
New Sources
Filtered View
Companies / Products
Thought Leadership
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[email protected] http://linkedin.com/kensickles
bstg http://letstalkknowledge.com/
Thank you!!
http://www.slideshare.net/bstg
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©2010 Dow Jones & Company
Appendix
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©2010 Dow Jones & Company
Twitter Search
• http://search.twitter.com/• Search engine for Twitter• Lot’s of advanced search options• Not great with historical search• Twitter Search will help you with:
– Finding information sources– Finding experts– Real-time monitoring
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©2010 Dow Jones & Company
Twitter Search
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Advance search options link for best results
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©2010 Dow Jones & Company
Twitter Search
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Search free text of tweets, and/or by hashtag and language
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©2010 Dow Jones & Company
Twitter Search
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Use a Twitter user name as a filter (without the @)
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©2010 Dow Jones & Company
Twitter Search
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Geo-location filter
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©2010 Dow Jones & Company
Twitter Search
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Date filter (usefulness limited by minimal archive)
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©2010 Dow Jones & Company
Twitter Search
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Sentiment filter
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©2010 Dow Jones & Company
Twitter Search
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Restrict to tweets with links useful for finding sources
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©2010 Dow Jones & Company
Twitter Search
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Results on a hashtag containing a question