Download - Slice re launch planning
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Under the Umbrella of
Part 2
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Team
Ali Abbas 01
Imran Khan 02
Hassan Javad 22
Haris Kamran 24
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Product Re-Launch
Cultural Events
Differentiation
Campaign Management
Promotion
Suggestion
Contents
Repositioning
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?5 Column
29 Lines
Teaser 1
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5 Column
28 Lines
Teaser 2
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Ad 1
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Mangotainment
Strategy
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For Mangotainment
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Adds
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• Demographic Basis:
Lower, Lower Middle, Middle class income Groups
Segmentation
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• Target Market
Children Youth Old
Targeting
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• Price:– Economy Price (Market Penetration strategy) Rs. 15
Mix
• Place:– Through all channel with massive distribution
• Promotion:– Promote with trade discounts– Social Events– School / College & Road Activities– Co-Branding with Pepsi, Mirinda– Revised Advertisement Campaign
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ATL
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Electronic
CHANNEL PROGRAMAAG TV Nadia Khan Show, Sahir Lodhi Show
DUNYA NEWS Khari baat Luqman K sath,Hasn-e-haal
CN Dore Mon
GEO ENT Jannat se nikali hui aurat,Uthgo jago pakistan,hum sab umeed say hain,banana news network,the shareef show,
GEO NEWS Capital Talk,Aaj Kamran Khan k sath,Hum sab umeed se hain
GEO SUPER DLF IPL Season 5 cricket series india
Medium
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FM Radio:
CHANNEL PROGRAMFM 91 Desi Man Show, Morning Fix, Drive On and Film Show
FM 106.2 Evenning Drive time and fresh drive program
Medium
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Newspaper General Magazine Cooking Magazine
• KITCHEN• MASALAMAG• BAWARCHI KHANA• GOURMET• KHAWATEEN MAG
• SUNDAY MAG• T MAGAZINE• TIMES MAGAZINE
Print Media
•JANG NEWS•NAWAIWAQT•FRONTIER POST•DAILY ASAS
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SOCIAL MEDIA MARKETING
Slice Aaamm…. Ka Chaska launch Eid CampaignsRamazan CampaingnsDaily updates and posts
DIRECT MARKETINGSMS campaign for new launch and facebook
Social Media
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AreaFaisalabad
Rawalpindi
Lahore
Multan
Karachi
Billboard
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REGION CABLE NETWORKS
RAWALPINDI 34
PESHAWAR 26
GUJRANWALA 27
FAISALABAD 30
SARGODHA 19
MULTAN 67
LAHORE 66
SINDH 80
QUETTA 1
Cable Network
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BTL
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Viewer feel new and fresh look as perperception to see the Slice new product.
OBJECTIVE
ACTIVITY
RESULT
Lable the product at bothside of Slice Truck.
To create the word of mouth aboutthe Slice Juice as a road show.
Truck Branding
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These three gift Item were made for Slicelaunch and will be distribute to our dealer n during launch events.
Viewer feel new and fresh look as perperception to see the Slice new product.
To create attachment of our retailer with Slice and for the recall of Pepsi brand.
OBJECTIVE
ACTIVITY
RESULT
Giveawas
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Dawn Lifestyle Exhibitions
Around 30 to 35k people visited the Slice stall and participated in the activities
The Footfall was around 150 to 200k over 3 days
Slice made a very good impression on the audience
Events
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• With its strong marketing strategy and with its strong ATL & BTL advertisement, slice juice will be able to capture the leading position in the market.
• We will hope after this Re-Positioning strategy along with developed Marketing Mix for Slice Juice, ensuring its presence by getting 20% to 30% market share & Slice will get the desire position in the market.
Conclution
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YOU ARE WELCOMED TO ASK QUESTIONS