Download - Slides - The 4 Golden Rules Of Mobility
![Page 1: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/1.jpg)
Obey the 4 Golden Rules of MobilityChuck Goldman, Founder & Chief Strategy OfficerWednesday, November 28, 2012
![Page 2: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/2.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 2
Please ask questions through GoToMeeting for the live Q&A at the
end of today’s presentation.
To continue the discussion on Twitter, please use
#MAMwebinar
![Page 3: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/3.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 3
300 MILLION iPhone & iPads sold
400 MILLION Android devices sold
10 MILLION preorders for iPhone 5
![Page 4: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/4.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 4
IT
![Page 5: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/5.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 5
2000 of 6700 employees are
BYOD
“Security is a high priority for us. We are giving them [employees] access to their own
information in a form factor they feel comfortable with.” Edgar Aduilar, Mastercard
![Page 6: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/6.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 6
Allstate70k employees
![Page 7: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/7.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 7
Apperian Survey Results
76%
“Yes” to BYOD
![Page 8: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/8.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 8
Mobile is IMPORTANT to getting my job done
91%
![Page 9: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/9.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 9
IT Under Pressure
![Page 10: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/10.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 10
No wonder IT has a head ache…
![Page 11: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/11.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 11
To get started…
…you need a strategy
![Page 12: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/12.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 12
Start with the end goal
![Page 13: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/13.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 13
Your Mobile Mission
1. Secure corporate data• During and post employment• Theft and device loss
2. Maximize ROI
3. Innovate for new business opportunities
![Page 14: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/14.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 14
But there are rules!
![Page 15: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/15.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 15
Mobile Strategy Rule #1
1. Do no harm! “When is my device no longer my device?” - BYOD User with MDM
• Don’t wipe a user’s device• Don’t withhold email as punishment • Don’t have access to personal content (pictures, contacts, etc.)• Don’t disable device features
![Page 16: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/16.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 16
Mobile Strategy Rule #2
2. Be invisible
• Let users use the native OS experience (mail, calendar, contacts)• Don’t add too many hoops to jump through… they will work around them• Provide native corporate apps for corporate systems (sales, HR, etc)
(as much as possible)
![Page 17: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/17.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 17
Mobile Strategy Rule #3
3. Protect the endpointThe cost of the phone? $600The cost of the data in apps? Priceless.
“We’re in the data security business, not the device management & tracking business” -Ed, VP of Mobility
![Page 18: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/18.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 18
Mobile Strategy Rule #4
Don’t touch the code. Required SDK = FAIL
![Page 19: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/19.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 19
Secret to pulling off the Mission
Stop worrying about the device; pay attention to the lifecycle of
the apps
![Page 20: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/20.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 20
App Lifecycle Strategy
Acquiring Apps
Understanding App behavior
Securing mobile apps
Managing all aspects
Deploying Apps
MAM
![Page 21: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/21.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 21
Mission Success for Security!
1. Devices come and go, but Apps live forever, so secure it once
2. Know your apps inside & out before deploying
3. Use an App-level VPN (it’s invisible)• Secure connection between the enterprise network
and app• Doesn’t let other traffic (& malware) onto the
enterprise network
4. Protect the data BEFORE it’s lost/stolen with app-level encryption & pass-code
![Page 22: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/22.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 22
Mission Success for ROI
1. Keep IT overhead costs down for support and management.
2. User adoption of apps = higher ROI
3. Self service is a win-win
4. Cloud-based solutions keeps CapEx low
5. Keep IT focused on strategic initiatives
![Page 23: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/23.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 23
Mission Success for Innovation
1. Build amazing enterprise apps!
2. Take advantage of device HW capabilities
3. Utilize new data types like geo-location
4. Think like a consumer app, secure like an enterprise app
5. Build an internal mobile community who can provide ideas and feedback
![Page 24: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/24.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 24
Your Mobile Mission 1. Secure corporate data
2. Maximize ROI
3. Innovate for new business opportunities
Obey the Rules1. Do no harm
2. Be invisible
3. Protect the endpoint
4. Don’t touch the code
![Page 25: Slides - The 4 Golden Rules Of Mobility](https://reader036.vdocument.in/reader036/viewer/2022081519/555b1229d8b42ae0418b5506/html5/thumbnails/25.jpg)
This content is copyright of © Apperian 2012. All rights reserved.
04/12/2023 25
Q&A
#MAMwebinar