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Wiesbaden Business School
Building a Business Case in MOOC Modelling & Simulation using MATLAB Chapter Outline & Main Points Karin Grslund
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 2 Wiesbaden Business School
Outline & Main Point Building a Business Case
Chapter Outline
Why build a Business Case?
1. Purpose of the Chapter & Basic Assumption
2. Choosing right people: Stakeholder analysis (not further explained here) 3. Sharing insight of current status: SWOT-Analysis (not further explained here)
4. Building a Business Case (Steps / Structure)
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 3 Wiesbaden Business School
Purpose of the Chapter
1. Avoidance of realityshock: the must of profitability as primary professional working condition In our economic system a company can only physically
realize products and projects if it can generate (short, medium and long term) profit.
Assuming rational investors for the company exist, the interest for a business investment must be higher than the average interest rate for investment, because the companys potential performance is usually associated with a comparatively high risk and investors must therefore be paid a higher risk premium.
2. Being able to do the necessary ground work for a Business Case
Two Reasons to learn about Business Case & Basic Assumption for your Profession
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risk premium
Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 4 Wiesbaden Business School
Outline & Main Point
Chapter Outline 4. Steps to build a Business Case 1. describe challenge in detail
(situation / business goals and targets/relevant change to be made) 2. identify alternatives 3. gather data and estimate time frame 4. analyze alternatives:
appraise effects on your challenge 5. choose an alternative and estimate its risks 6. plan implementation
7. communicate by Story Telling
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 5 Wiesbaden Business School
Building a Business Case
1. take customer perspective, understand challenge in detail and describe
Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 6 Wiesbaden Business School
Building a Business Case
English idiom for German Eierlegende Wollmilchsau Jack of all trades
Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 7 Wiesbaden Business School
Building a Business Case Outline & Main Point
2. identify alternatives
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 8 Wiesbaden Business School
Building a Business Case
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Outline & Main Point
3. structure alternatives, gather data & estimate timeframe
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 9 Wiesbaden Business School
Building a Business Case
4. analyze each alternative
challenge
Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 10 Wiesbaden Business School
Building a Business Case
then analyze its risks and mitigate them
5. decide in favor -
Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 11 Wiesbaden Business School
6. plan implementation
Building a Business Case
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Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 12 Wiesbaden Business School
Building a Business Case
7. Story Telling
with Business Model Building Blocks Osterwalder / Pigneur 2010
Key partners Key tasks Value Proposition
Customer-Group
Cost Structure Revenue streams
Customer Rela-on
Sales Chanel
Profit
KeyResource
Outline & Main Point
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 13 Wiesbaden Business School
Outline & Main Point
Chapter Outline 4. Steps to build a Business Case 1. describe challenge in detail
(situation / business goals and targets/relevant change to be made) 2. identify alternatives 3. gather data and estimate time frame 4. analyze alternatives:
appraise effects on your challenge 5. choose an alternative and estimate its risks 6. plan implementation
7. communicate by Story Telling
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Prof. Dr. Karin Grslund Modelling and Simulation using MATLAB 14 Wiesbaden Business School
Literature survey
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Building a Business Case, Harvard Press
Design Thinking, e.g. Design to Growth
Columbia Business School
Business Model Generation Osterwalder, Pigneur &
470 practitioners University of Lausanne
Discovery Driven Planning McGrath & McMillan
Columbia Business School & Pennsylvanias Warthon School
SCRUM, e.g. with User Stories
Wirdemann, Hansen
oecological, oeconomical, social Sustainability e.g. Value Based Management
with Corporate Social Responsibility, Oxford University Press
IT-Business Case Calcula-on, e.g. Brugger, Springer
Evidence Based Management Rousseau, Oxford University Press