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Interactive MarketingInteractive MarketingInteractive MarketingInteractive MarketingEMM518F10
By - Edwin Fung
EMM518F10By - Edwin Fung
Social Media StrategistSocial Media Strategist
Social Media is changing the landscape in business operation. Here are 7 tips to succeed:
Be Proactive, Not Reactive - have guidelines will help alleviate stressful moments
Be a Program Manager, Not Evangelist - be ready to quickly switch hats, businesses always evolve
Educate Your Business Units - give them the information that they need ahead of time
Organize for Success - find out if your company is decentralized, centralized, hub and spoke, dandelion and holistic
Be an Enabler - you cannot manage every social media program. become an enabler to teach the business units to do it on their own
Deploy Scalable Social Media Programs - it’s important to set up channels for communication with customers, make sure your programs can expand as the company and community grow
Transcend Marketing - think about how you can apply social media to support and service real world customers
Social Media is changing the landscape in business operation. Here are 7 tips to succeed:
Be Proactive, Not Reactive - have guidelines will help alleviate stressful moments
Be a Program Manager, Not Evangelist - be ready to quickly switch hats, businesses always evolve
Educate Your Business Units - give them the information that they need ahead of time
Organize for Success - find out if your company is decentralized, centralized, hub and spoke, dandelion and holistic
Be an Enabler - you cannot manage every social media program. become an enabler to teach the business units to do it on their own
Deploy Scalable Social Media Programs - it’s important to set up channels for communication with customers, make sure your programs can expand as the company and community grow
Transcend Marketing - think about how you can apply social media to support and service real world customers
5 Ways to leverage your event content5 Ways to leverage your event content
How valuable is content generated at your events?
5 ways to use your post event content:
Sell it
Give it away
Transcribe it
Social Media
Promotion
How valuable is content generated at your events?
5 ways to use your post event content:
Sell it
Give it away
Transcribe it
Social Media
Promotion
Experiential MarketingExperiential Marketing
Samsung 3D TV “Liberation Day”
First Company to market their LED 3D TV on such an enormous scale
Samsung 3D TV “Liberation Day”
First Company to market their LED 3D TV on such an enormous scale
Interactive MarketingInteractive Marketing
Nissan’s New Leaf - the official vehicle of Amgen Tour of California
The purpose of this interactive marketing campaign is to show consumers the benefits of being a 100% electric with zero emissions to its target group of people living healthy lifestyles
Nissan’s New Leaf - the official vehicle of Amgen Tour of California
The purpose of this interactive marketing campaign is to show consumers the benefits of being a 100% electric with zero emissions to its target group of people living healthy lifestyles
Facebook appFacebook app
Businesses are taking advantage of the technology we use on a day to day basis and using it to increase their revenues.
Facebook Deals is a new feature on Facebook through the mobile platform
Businesses are taking advantage of the technology we use on a day to day basis and using it to increase their revenues.
Facebook Deals is a new feature on Facebook through the mobile platform
Interactive MarketingInteractive Marketing
Mrs. Meyers Sampling Event Turns Fountain into a Kitchen Sink
balloons found in the fountain contained sample packets
Mrs. Meyers Sampling Event Turns Fountain into a Kitchen Sink
balloons found in the fountain contained sample packets
Interactive MarketingInteractive Marketing
Duracell interactive video campaign on their MyGrid Battery Charger
Commercial is designed to educate, engage, and entertain it’s current and potential customers
Videos shown through free airport wifi service
Duracell interactive video campaign on their MyGrid Battery Charger
Commercial is designed to educate, engage, and entertain it’s current and potential customers
Videos shown through free airport wifi service
Experiential MarketingExperiential Marketing
Microsoft Pulls off Massive Dance Party in Times Square for the promotion of the xBox Kinect
Consumers provided their information in exchange for a chance to try out the game
Microsoft Pulls off Massive Dance Party in Times Square for the promotion of the xBox Kinect
Consumers provided their information in exchange for a chance to try out the game
Experiential MarketingExperiential Marketing
Volkswagen Celebrates Fifteenth Year at Chicago Marathon
They launched their new 2011 Jetta, which drew about 2,500 entrants on site
Volkswagen Celebrates Fifteenth Year at Chicago Marathon
They launched their new 2011 Jetta, which drew about 2,500 entrants on site
Social Media MarketingSocial Media Marketing
P&G shifts marketing strategy from soap operas to social media
The switch has said to be motivated by the previous successful social media campaigns such as the Old Spic Guy YouTube promotion
P&G shifts marketing strategy from soap operas to social media
The switch has said to be motivated by the previous successful social media campaigns such as the Old Spic Guy YouTube promotion