Download - SM Project Final PPT
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Presented To: Prof. Sohail Presented By : Group
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PRESENT SCEN RIO
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MISSION AND VISION
To be the most cost-effective high-impact marketing platformoffline retailers and provide customers the power to choose tbest products & brands from the most happening stores.MISSION
We have an ambitious vision of organizing selection and buychoices. We are relentlessly focused on adding selection andmaking it convenient for customers to find and discover anyusing our service.
VISION
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OBJECTIVE
To provide a new, innovative andextremely powerful online
marketing platform designedspecifically for the organized (brickand mortar) retail to directly engage
with the customers over internetand mobile.
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CUSTOMER EXPECTATIONS
Get timely information about the various deals available in different retail stores in their neighbourho Find the best offers easily and make the most informed purchase decision. Knowing the latest styles offered and yet to be offered by the retailers
Location based services ->consumers can see thelatest from the stores in
their nearby area
Delightful user interfaceprovidingthe users the feel of
flipping through the pagesin the real world.
Online pamazing u
engage thdigital m
mobile
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COMMUNICATION GAP
FMCG sector normally runs more than 300 deals & offers at one time
Very difficult for retailers to educate customers about all the deals
e-Catalogue displays latest offers & deals to the customers
Providing e-Catalogue beforehand will be beneficial for customers during shoppi
Providing e-Catalogue of NEW ARRIVALS in advance will attract more custome
Timely delivery of information about the offers & deals to customers
Direct feedback from consumer to retailers
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SERVICE DESIGN GAP
Easy to use and to navigate website
Updation of information on regular basis
Alert service will provide details of offers & fresh arrivals based on their preferen
Consumers can see the latest from the stores in their nearby area
Alerts to keep customer engaged even when he is not on platform
Providing location based services(GPS, Maps)
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Increasing Internet and Mobile Penetration
Internet population of India is 240 million (190 million active users) expected to reach 350 million by 2015 and 530 million by 2018
Mobile internet users in India are 185 million. Expected to reach 225million by 2015
Active internet enabled smartphone penetration 105 million. Expectedreach 166 million
On an average, active users spend 2 to 3 hours on the internet everydathrough laptop and mobile
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Not everyone is buying online
Allinternetusers(100%)
Userseekinginformation (60-70%)
User
browsinge-tailingsites(20%)
Useractuallybuyingonline(3%)
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Not everyone is buying online (cont.)
Bulk of these users are ROPO (Research Online Purchase Offline) users who adiscovering the products and offers and evaluating their purchase options
Opportunity for the retail chains to tap into this user base who just browse e-tasites but purchase offline
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MARKETING AND ADVERTISING
Pay per click Bid for correct key words for high rank in search results. Advertise locally or globally Reach the more people and right people at the right time.
GoogleAdWords
Based on Cost per impression(CPC),click (CPI), anAcquisition(CPA)
Create a Page Get people to like Page Post quality updates and promote our posts with ads
customers and their friends.
Social Mediamarketing-Facebook
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MARKETING AND ADVERTISING
Domain (DA) and Page Authority (PA) Keywords On-page content quality Good, logical site architecture User and usage data Spam analysis
Search engineoptimisation
MBA grads from tier 3 colleges as a part of live project/suinternship
BD Team To Directly approach retailers. Email Campaigns-Registered Customers Informing targeted customers about new deals and new ar
before an offer/product hits the store.
Offline marketing Direct
Marketing
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SERVICE FAILURES
Service FailuresWe MightEncounter
Distributive
Procedural
Interactional
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DISTRIBUTIVE FAILURE
Effective ServiceRecovery
Opportunistic claims
Size of recompensematches degree of
failure
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PROCEDURAL FAILURE
Effective ServiceRecovery
Consistent andTransparent process
Frequent, trustworthy
communication
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INTERACTIONAL FAILURE
Effective ServiceRecovery
Trained Staff
Unrealistic expectations
Behaviour of serviceprovider appropriate for
degree of failure
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ROLES AND RESPONSIBILITIES
Operations - The department would be responsible for managing day to dayoperations.
Finance - The department would be responsible for maintaining the record of fintransactions and the future projections based on the inputs from other divisions.
Marketing - The department would be responsible for carrying out market reseapresence on social media and carrying out promotional activities.
Human Resources- This division would be responsible for carrying out recruit IT- The department would be responsible for handling the website and mobile
application Sales/ Business Development- This department would be dealing directly w
retailers.
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ROLES AND RESPONSIBILITIES
Deals4u.com
Operations
GraphicDesigner
Catalogsuploader
HR
Recruitment
IT
Website +Mobile App
In-house Outsource
Marketing
OfflinePromotions
OnlinePromotions
Fin
Transa
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