Download - SM Tools and Help
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Online Help & Tools
Tools, Search Blogs
& Online Help
Michael Motherwell
SEO Bloke - WMS Consulting
http://www.wmsconsulting.com.au/cebit/
Conference @ CeBIT Australia
Darling Harbour, Sydney
2 May 2007
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Danger Will Robinson!• Tools Are NOT the Key• Those Who Can’t Do, Make
Tools• Snake Oil Salesmen
– Most A Waste Of Money– Most A Waste Of Time As Well
• Usually, There’s A Free Alternative
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Google Webmaster Central
• www.google.com/webmasters/ • www.google.com/webmasters/tools/
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The Tools
• Requires Validation (Metatag or File)
• robots.txt Validator
• Shows Crawl Errors
• Shows Detailed Links (+ Anchor Text)
• Shows Limited Queries
• Manage Sitemaps (XML Feed)
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Yahoo Site Explorer
• http://siteexplorer.search.yahoo.com/ • Check links• Check Indexing (Last Date, Pages etc)
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Google Analytics • www.google.com/analytics/
• Pros – Free (As In Beer)– Easy To Implement (JavaScript)
• Cons– Privacy– No (To Little) Support– Challenging Terminology
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Keyword Research
• Overture - Australia – USA – All
• Wordtracker (trial) – Uses Dogpile
• Keyword Discovery (trial) – Uses ISP logs
• Digitalpoint – Wordtracker + Overture
• Google’s Tool – No Numbers
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Online SEO Tools
• Links– Current Link Popularity– Digitalpoint Backlink Tracker
• Search Engine Saturation (Pages indexed)
• SEO Browser – How SEs See Sites
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Programs
• Xenu Link Sleuth – Sitemap Creator
• Webbug – Check HTTP Headers
• Find Link Partners– Zeus– Arelis
• Link Analysis– Optilink
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Browser Add-ons• IE
– Google Toolbar (To Check PageRank)– Alexa Toolbar– Yahoo Toolbar (Google’s Better)
• Firefox– Web Developer Toolbar– SearchStatus – (Alexa + PageRank)– SEO-For-Firefox
• Be Careful!
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Keeping Up To Date• RSS Feeds
• Benefits– Keep up to date trivially– Keep track of all the
“Latest”
• Drawbacks– Can become “Noise”– Can get worse than Spam
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Feed Readers• Programs
– Great News, FeedReader, FeedDemon
• Email As Well– Opera (integrates with Mail)– Thunderbird (Mozilla Email Client)
• Online– Gmail– Bloglines
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Recommended Blogs• Matt Cutts (aka GoogleGuy) • Official Search Engine Blogs• SEO Blogs
– Search Engine Land (News)– SERoundtable (News)– SEO By The Sea (Patents)– SEOMoz (Ideas)
• My List
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Newsletters
• Advisor – Weekly Q/A + Guest Article
• SearchDay – Daily Article + Links
• Search Engine Guide – For SMEs
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Forums• Webmasterworld – Biggest (And Noisiest)• Search Engine Watch – Abandoned• HighRankings – Friendly, “White Hat”• Cre8asiteforums – Ultra-Friendly, Civilised• Digitalpoint – Technical Focus• SitePoint – Coders And Programmers
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Thanx!
Michael Motherwell
Ph: (02) 9365 4571Em: [email protected]
All URLs: http://www.wmsconsulting.com.au/cebit/Blog: www.insearchofstuff.com