Download - Sm tulsa small town rules compressed
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@BeckyMcCray
Small Town Rules
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tweet it out
@beckymccray
@smalltownrules
#SMTulsa
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Barry Moltz
Becky McCray
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Remember when …
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For small towns, this is not news
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Wrong assumptions contributed to the Dust Bowl
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We learned to question assumptions
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It’s just like a small town
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I. The Economy changed
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One small town got caught
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Plan for Zero
Rule 1:
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Take a long term perspective
Survive 5 years of ups and downs
Plan ahead for fuel costs
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Spend Brainpower Before Dollars
Rule 2:
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Be frugal Use creative financing
Spend your creativity first
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Multiply Your Lines of Income
Rule 3:
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Diversify to reduce risk
Plant multiple crops
Build multiple brands
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II. Technology changed
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Containerized shipping smashed geographic advantage
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Work Anywhere, Anywhen
Rule 4:
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Rethink geography
Use technology to defeat distance Try rural sourcing
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Learn customer-driven communication
Rule 5:
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Communication with customers is 2-way
Use a variety of methods
Because customers do, too
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III. Society is changing
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The local movement is big
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Be Proud of Being Small
Rule 6:
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Stay small while building big
Keep small work groups
Hive off separate business units
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Be Local
Rule 7:
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Hold on to your local culture
Strengthen your local community
Build local engagement
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7 Small Town Rules #STRules
1. Plan for Zero
2. Spend Brainpower Before Dollars
3. Multiply Lines of Income
4. Work Anywhere, Anywhen
5. Learn Customer Driven Communications
6. Be Proud of Being Small
7. Be Local
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Due out in early April
@BeckyMcCray
www.beckymccray.com
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If you want to succeed.
How to act like a small town business
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If you want to succeed.How to act like a small town business
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If you want to succeed.
How to act like a small town business
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Photo Credits
Creative Commons (Flickr) and
Public Domain photos:
5: Bull Market: (CC) James & Vilija
8: Dust Bowl: (PD) Dorothea Lange
11: Foreclosure: (CC) TaberAndrew
12: Cornelia: (CC) JimmyWayne
18: Multiple crops: (PD) USDA-NRCS
19: Workshifting: (CC) Citrix Online
Thank you!
Becky McCray:3: Chicago and Hopeton
7: Alva, Okla.
9: Wheat field
10: Oklahoma City Rooftop
14: Harvest, Southwest Logo
16: Wine Shelves
20: Intermodals
25: Local Proud
26: Buy Fresh
33: Watermelon Feed
34: Boy on Rooftop
35: Parade
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Due out in early April
@BeckyMcCray
www.beckymccray.com