PRESENTED BY JEREMY ASHBURN
Be Visible & Grow
Small Business Strategies to Improve Rankings
OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links• Mastering Google My Business
my bio
Jeremy Ashburn• 2002: BA in Graphics Design.• 2002 – 2003: Ad Agency. • 2003 – 2011: Executive Recruiter at Kimmel. • 2005: Began Creating Websites• 2007: Websites on Google’s First Page. • 2008: – Generated 20K sales per mo. • 2012: – Left Kimmel, Created PushLeads• 2012 – 2014: Online Mentoring Programs.• 2014 – Pres: SEO for local companies.
how to optimize
the homepage
how to optimize
the homepage
Optimize Homepage1. Hire a Web Designer: custom look/feel.2. Keyword Research: dig deep.3. Homepage Article: well written.4. Hone Your Metas: uses best keywords.5. Juice the Pages: amp up the firepower.6. Publish Ongoing Content: 4 pages/month.7. Build Links: 30-50 per month.
1. Hire a Web Designer• Custom Look/Feel: professional.• Message: Who, what, where, why?• Room: space for 4 Text Areas of 250
words.• Call to Action: multiple ways to connect.• Responsive: looks great on a mobile.• Fast: looks in 1-2 seconds.
H1 Heading
H2 Heading
H2 HeadingContent Area
Image
2. Keyword Research• Pick a Tool: Adwords or Keyword Explorer.• Make Your Lists: spreadsheets for topics.• Narrow Down: choose best 30 keywords.• Prioritize: into three groups.
Keyword Research Tools
Free (sign up) $150/mo (30 day trial)
Sign in
This
1. Select
2. Search Phrase
4. Go
3. Targeting
1. Select
2. Select Groups
4. DownloadSpreadsheets
3. Pick individual keywords
1. Create Groups
2. Highlight
1. Primary Keywords
2. Secondary Keywords
3. Tertiary Keywords
3. Homepage Article• Well Written: read well for people & robots.• Hire a Professional: money well spent.• Incorporate Keywords: absolutely.• Great Design: make it shine!• Call to Action: in multiple areas.
Professional Writing Services
$100-$150 per Article $100-$150 per Article
4. In Headings
2. In Content
3. Repeated 1-3 times in content
1. Keyword
4. Hone Your Metas• Meta Title: < 58 characters (with spaces).• Meta Description: < 155 chars (with spaces). • Incorporate KWs in Title: 1-2x.• Use KWs in Description: 3-6x. • Call to Action: in multiple areas.
Bad Meta Descriptions
Bad Meta Descriptions
Bad Meta Descriptions
Great Meta Descriptions
Great Meta Descriptions
Great Meta Descriptions
Great Meta Descriptions
5. Juice the Pages• Siloing: linking pages towards ranking pages to amp up the firepower. • Discover Ranking Pages: using Moz Pro or Ahrefs.• Make a Mindmap: of all pages on site.• Link Pages: text & image links towards ranking page.
6. Publish Ongoing Content• Continual: 4 Pages/Month• 2-4 Blog Posts: covering specific topics.• 2-4 Hidden Pages: targeting keywords.• Keep Going: Google pays attention to momentum.
7. Build Links• Manually Build: 30-50 per month.• Web 2.0 Blogs: Wordpress, Tumblr, Weebly.• Unique Content: 500-1,000 word articles.• Social Bookmarks: bookmark above blogs.
OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links
how to earnlinks
How to Earn Links1. Create a Strategy: the foundation.2. Write Original Content: for your niche.3. Use Variety: guides, visuals, how-to’s.4. Guest Blog: using strategic partners.5. Ensure Success: using social media.6. Be Newsworthy: do something different.7. Community Building: through service8. Measurement / Analysis: always.
1. Create a Strategy• Strategy: the foundation.• Listen to Your Customers: what are the
10 main questions they keep asking?• Research Your Competitors: using Moz or
Ahrefs to view most linked pages. • Build Personnas: use demographics to
define goal, challenges, and pull insights.• Create Topic Mindmap: of potential topics
that your Content Mindmap can cover.• Create Content Mindmap: of Common
Questions, topics, and ideas.• Follow a schedule: use Asana or some
other tool to schedule content creation.
2. Write Original Content• Original Content: in your niche.• Content is King: timely or informative
content can go a long way.• Always Be Blogging: Google takes your
business seriously when you consistently write 4-8 blog posts per month.
• Always Add Value: Ask yourself: “Does what I’m writing add value to the web?”
3. Use Variety• Use Variety: guides, visuals, how-to’s.• Video: in person, on the spot, answering
questions, going live, always transcribed.• Curate the Web: Write a thoughtful article
responding to something interesting you came across.
• Infographics: hire a designer to make something beautiful and shareable!
• Memes: something unique or hilarious that entertains, provokes, and shocks people.
• Tips, Tools, & Techniques: always share tips of the trade, the tools your using, and techniques that you find most helpful.
4. Guest Blog• Guest Blog: using strategic partners.• Does Guess Blogging Still Work? Yes and
no. Yes in the sense it helps feed distribution channels. No in the sense that Guess blogging may not directly impact SEO.
• Determine Your Goals: what’s the purpose?• Build Relationships: find sites where you
love the writing, reach out compliment their work. Create a conversation. Later send them links to your blog posts. Later ask if they’d like you to Guest blog for them.
• Take the Time: to write a compelling article as a Guest Blog post. Totally nail it.
• Keep it Up: rinse and repeat.
5. Ensure Success• Use Social Media: to ensure success.• Share: links to your blogs, articles, or tools
across all of your social media channels.• Capture Attention: with something catchy
like a question, phrase, or idea.• Builds Links: natural link building is the
“worry free” way to building links.
6. Be Newsworthy• Newsworthy: do something different.• Timeliness: use tools like Buzzsumo to
search for topics relevant to your brand.• Proximity: people care more about what’s
happening around them.• Significance will always matter more. How
many people did this event impact? How many people will need to know about thi story? Who would care about it?
• Trends: transform data into everyday words that explain trends that people care about.
• Original/Bizzare: surprise is one of the top positive emotions that leads to sharing. Explore areas off the beaten path for a story.
7. Community Building• Community Building: through service.• Takes Time: Building a happy community
around your brand takes time, trust, & authority. • Support System: Your community represents
your brand, ideal customer, support system.• Referrals: your community will convince others
to use your products or services. They help expand your reach and represent the voice of your company when you’re not there.
• Serve your community through providing excellent service or products.
• Build up a great reputation that will reward you in long term!
8. Measurement Analysis• Measurement / Analysis: always.• Consumption metrics: How many
people viewed, downloaded, or listened to this piece of content?
• Sharing metrics: How resonant is this content, and how often is it shared with others?
• Lead-gen metrics: How often does content consumption result in a lead?
• Sales metrics: Did we actually make any money from this content?
How to Earn Links1. Create a Strategy: the foundation.2. Write Original Content: for your niche.3. Use Variety: guides, visuals, how-to’s.4. Guest Blog: using strategic partners.5. Ensure Success: using social media.6. Be Newsworthy: do something different.7. Community Building: through service8. Measurement / Analysis: always.
OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links• Mastering Google My Business
masteringGoogle
myBusiness
Mastering Google My Business1. My Business Listing: start here.2. Correct NAP: here, then everywhere.3. Add Photos: inside, outside, at work.4. Yelp Listing: Account creation, verify.5. Create Maps Listings: using Brightlocal.6. Get Reviews: Google Maps, Yelp, Facebook.7. Always Respond: to every review.
1. Your Business Listing• Google My Business: start here.• Foundation: For showing up in Search.• Walkthru: Sign up, create account, verify.
Organization, Scalability & Hiring Staff• Asana: setup all new clients, use template, setup user roles.• Project Manager: visualize which jobs they would focus on.• Job Description: complete Project Manager Job description by
April 2017. Get feedback from Job Coach, make improvements.• Hire: Bring on Project Manager in May 2017.
2. Search
3. Go
1. Sign in
Sign in
1. Fill Out
2. Go
1. Fill Out
2. Go
1. Correct
1. Fill OutGo
2. Correct NAP• Correct NAP: here, then everywhere.• Consistent: must always have the same NAP.• Tour: Add Photos, Insights, Manage Reviews.
1. Fill Out
1. Correct NAP
2. Search Insights
3. Manage Reviews
3. Add Photos• Boosts Authority: of your business page.• Variety: inner, exterior, from author, etc. • Frequency: add 1-4 new shots per month.
1. Fill Out
Add Photos
4. Yelp Listing• Yelp Listing: Account creation, verify. • Consistent: must always have the same NAP.• Creation: we’ll finish account creation.
1. Sign up
1. Name
2. City, State
1. Sign up
Go
1. Sign up
1. NAP
2. URL
3. Hours
4. Category 5. Email
1. Sign up
Confirm
5. Create Maps Listings• Create Maps Listings: using Brightlocal.• Tool: a paid citation building service. • Trail: free 14 day trial.• Costs: $20 to $65 per month.• Contractors: The tool our contractors use.
1. Sign up
1. Sign up
1. Sign up
6. Get Reviews• Reviews: using Google, Yelp, & Facebook.• Be Setup: on all three platforms.• Send Links: email happy clients review link.• Respond: always respond to every review.• Response Walkthru: with Google.
1. Fill Out
Manage Reviews
1. Fill Out
1. Manage Reviews
1. Responded Reviews
2. View & Reply
1. Reply
2. Go
7. Always Respond• Caring: 78% of consumers say that seeing
management respond to online reviews makes them believe the business cares more.
• Resolve Issues: and offer a solution• Reinforce Positives: explaining why your
business is different from the competition.• Compliment the Customer: show genuine
appreciation for customer feedback.• Issue a Sincere Apology: apologize for bad
experience and provide reassurance.• Be Considerate: don’t be afraid to tackle tough
issues without losing your cool.
Mastering Google My Business1. My Business Listing: start here.2. Correct NAP: here, then everywhere.3. Add Photos: inside, outside, at work.4. Yelp Listing: Account creation, verify.5. Create Maps Listings: using Brightlocal.6. Get Reviews: Google Maps, Yelp, Facebook.7. Always Respond: to every review.
OUR AGENDA• My Bio• How to Optimize Your Homepage• How to Earn Links• Mastering Google My Business
QUESTIONS - ANSWERS
And we’ve got answers. Simply ask now and we’ll be happy to lend you our expertise.
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PRESENTED BY JEREMY ASHBURN
Be Visible & Grow
Small Business Strategies to Improve Rankings