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SMART Products + Digital Consumer Interaction Scott Krynock
Director, Product Marketing, Smartrac
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SMART Products + Digital Consumer Interaction
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87% of business leaders see digitization as a priority for their company. Source: CEB Digital Enterprise 2020
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Only 5% of organizations feel that they have mastered digital to a point of differentiation from their competitors. Source: Accenture, Digital Tranformation in the Age of the Customer
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How can Brands master digitization and harvest the benefits it creates internally as well as turning them into an advantage in the market place?
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So if Brands want to gain a competitive advantage with digitization, it should start where the action is.
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Start with products.
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The product is the common denominator along the complete supply chain
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Why use NFC?
• Proven robust technology
• Passive - no battery
• Security - encryption option
• Very versatile form factor - small footprint, packaging options to withstand environmental conditions
• Large installed infrastructure - 1,9b* NFC phones, large and growing UHF reader base
• Transponder production is industrialized
*Source: statista.com
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The product becomes the datacloud
Supply Chain Data
Operational Data
Consumer Data
Authentic Unified Data
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143/19/2018Smartrac • connect things
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Deliver dynamic user
experiences by making use of
real-world data
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DYNE is a US-based, luxury men’s sportswearcompanycurrently sold online and through high-end retailers globally.
DYNE is here to empower a newtransition for global apparel, created for the liminal world, and the demands of modernlife.
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audience
CustomerIn Store
EmployeeIn Store
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location weathertime
10:30am
11:30pm
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Physical Products as Digital Experiences
193/19/2018Smartrac • connect things
InsightBrand Benefits
CRM Capture Item TraceabilityImpact & Monitor Net Promoter score
Customer Insight
User Benefits
Dynamic Interactions Loyalty Sign-upsAuthenticity
Customer Journey
Dynamic Content
Not a video Deals in a phone
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203/19/2018Smartrac • connect things
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This is digitization.From the ground up.
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We’re Smartrac.
And we digitize your products, so you can digitize your business.
Scott KrynockDirector, Product [email protected]+1.919.271.8661