Smart Remarketing for Maximum ReturnsMonday January 19th 2015
Tim Mayer, CMO Trueffect
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Retargeting Spend Based on Bad Math?
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Techniques To Improve Retargeting1. Suppression Cookies to Suppress Ads
2. Reducing the Frequency Caps
3. Broadening of SKU Level Retargeting
4. Using First-Party Data to inform:• Programmatic Bidding• Creative Decisioning
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Giving Offers to Buyers
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SKU Level Retargeting
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Behaviorally Segmenting Users
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Potential User Segments
1. Awareness
2. Consideration
3. Decision
4. Nurturing
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Create Custom Audiences
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Retargeting in Tandem with email
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Retargeting Helps with Onboarding
• Freemium• Upgrade to Paid• Remind to engage
with Trial
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Expand Reach with Multi Format Ads
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Twitter/Facebook:•Adroll•Nanigans•Triggit
Huffington Post, CNN, WSJ etc.•Taboola •Outbrain•Sharethrough
Retargeting with Native Advertising
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It All Comes Down to Attribution
Thank You!@timmayer
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