Smart Web Marketingin a Tough Economy
June 22, 2011By Paul Mycroft Design
Every business does not need a websiteSocial media is not for everyoneEmail marketing might not be the best solutionAll options do not fit all business models
But if you do go online, choose your weapon(s) carefully then use and improve.
What is your goal?
What are my options?
Know and beat your competition
What is your goal?
“Utilizing your available business budget to maximum effect.”
Connect in your customers’ world
Be up-to-date More tra!c sources
Generate a following
Be an authority
Saturate the SERPs
What is smart marketing?
Google page 1 search results for “paul mycroft design”
June 21, 2011 in google.com“professional web designer”: #4 out of 46,400,000
1. Join the Ladysmith (or Nanaimo or Chemainus) Chamber of Commerce for $12/month.
2. Join the Ladysmith Downtown Business Association (Associate Membership available for out-of-town businesses) for $10/month.
3. Write articles for LDBA.4. Republish your print articles online.5. Buy a domain name then point it (redirect it) to
a profile page.6. Many domain registrars o"er a free email
address with every domain name.7. If you have a physical storefront, make sure
your domain name is prominently displayed.8. Share window space! Promote each other.9. Ladysmith.com
What is your goal?
A little local talent.
Showcase the fighter, not the promoter!
“Always be closing.”
“Glengarry Glen Ross” 1992 movie
LinkedIn: freeFacebook Business: freeGoogle “Places”: freeGoogle AdWords (Pay-Per-Click) for any budgetGoogle profile: freeListings: canpages.ca, yelp.com, hotfrog.ca... all freeProfessionally-designed logoUpdate your online resumesSet Calendar reminders
What is your goal?
The bigger picture.
WordPress:www.wordpress.org
Need a website? No problemo.
Download cost: $0 (includes free website)Thousands of “themes” availableeCommerce themesPluginsEasy updatesEmail delivery of postsEasy to use... or as easy as you make it!Search engine-friendlySyndicationMulti-site What is your goal?
Why WordPress?
Check domain name pricesMore than one domain name
IIE Solutions - non-profits!49th Parallel Printers - ideas!
Forum marketingwww.hubspot.com
Before the next round...
www.fuelyourcreativity.com www.smashingmagazine.comwww.istockphoto.com www.shutterstock.com.
www.bittbox.com www.theleagueofmoveabletype.com
Get in shape...
Smart Email Marketingin a Tough Economy
June 22, 2011By Paul Mycroft Design
"93% of working journalists indicate they believe it is somewhat important (13%), important (30%), or very important (50%) for a
company to provide breaking news and information online."
"94% of working journalists prefer to receive news, information and story pitches from a company via e-mail alerts..."
- Jan 2011 survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentucky University (www.businessjournalism.org)
The skinny.
1. Doesn’t cost a thing to send mass email campaigns.2. Open or click-through rates are just not useful.3. What does your email looks like in major email tools?4. Convenient and probably already open.5. Mobile smart WHAT?6. Why grow your database?7. You take care of the unsubscribe crowd.8. You can forward your own campaigns.9. That Facebook thingamajig is for teenagers.10.There is no a!ordable alternative... ha!
Time to knock Outlook out!
1. Using a professional tool.2. Naturally growing your customer database.3. Learn about customer behaviour.4. Targeted tra!c to convert into paying customers.5. Software manages subscribes/unsubscribes.6. Deliver the campaign at the best time.7. See how many people actually read your email.8. Use a tested template for standards.9. Exploding mobile market.10.Reduce print advertising budget.
“With every email you send, you are marketing yourself, good or bad.”
What is smart email marketing?
Beat spam filters and firewallsText versions for mobile phones
Strong brand is powerful messagingPersonalization
Imagine a new world...Forward to a FriendSubject line testing
WorldviewSegmentationSocial Sharing
“When you think of my service, is it me you think of?”
Times, they are a-changing.
Breaking it down...
Breakdown for this seminar’s campaign
The chameleon...
Knowing your opponent is key...
Some figures to sleep on...Your service or product is worth $100
You send:1,000 emails = $35
40% open rate = 40020% click-through rate = 80
10% of CTR make a purchase (8) = $800
0.8% success$800 - $35 = $765 profit!
June 21, 2011 in google.com“email newsletter designer”: #6 out of 78,700,000
www.paulmycroft.comwww.paulmycroft.com/newsletter/
www.market2all.com
www.facebook.com/PaulMycroftDesignwww.facebook.com/Market2All
www.linkedin.com/in/paulmycrofttwitter.com/PaulMycroft
[email protected](250) 245-8777
622 1st Avenue, #202, Ladysmith
The final bell...
See you downstairs in the bar...Now THAT’S smart marketing!
Be a smart marketer and knock that tough economy out!