![Page 1: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/1.jpg)
Smarter. Harder. More Creative.
Matt McGee, SEO Manager
Marchex
Search Engine Strategies, Chicago
December 7, 2006
![Page 2: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/2.jpg)
© Matt McGee, 2006.
Son, brother, neighbor, and husband of small business owners Web development since 1995 SEO / SEM since 2000
Matt McGee
Marchexhttp://www.marchex.com/
Small Business SEMhttp://www.smallbusinesssem.com/
About MeAbout MeAbout MeAbout Me
![Page 3: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/3.jpg)
© Matt McGee, 2006.
Do-it-yourself SEO: Invest time, not $$$
Work Smarter
OverviewOverviewOverviewOverview
![Page 4: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/4.jpg)
© Matt McGee, 2006.
Do-it-yourself SEO: Invest time, not $$$
Work Smarter
OverviewOverviewOverviewOverview
React early to new opportunities such as Local SearchWork Harder
![Page 5: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/5.jpg)
© Matt McGee, 2006.
Do-it-yourself SEO: Invest time, not $$$
Work Smarter
OverviewOverviewOverviewOverview
React early to new opportunities such as Local SearchWork Harder
Seek and use non-traditional SEM opportunities
Be More Creative
![Page 6: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/6.jpg)
Work Smarter
![Page 7: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/7.jpg)
© Matt McGee, 2006.
Work SmarterWork SmarterWork SmarterWork Smarter
Blogs / Forums / Mailing Lists / Web Sites
Conferences / Industry Events
Books
Training Seminars / Classes
Do-It-Yourself SEO/SEM
![Page 8: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/8.jpg)
© Matt McGee, 2006.
Work SmarterWork SmarterWork SmarterWork Smarter
Do-It-Yourself SEO/SEM: Books
SEO BookAaron Wall
www.seobook.com
$79
Small Business Guide toSearch Engine Marketing Jennifer Laycockwww.searchengineguide.com
$79
Search Engine Optimization: An Hour a DayJennifer Grappone and Gradiva Couzinwww.yourseoplan.com
$20
![Page 9: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/9.jpg)
© Matt McGee, 2006.
Work SmarterWork SmarterWork SmarterWork Smarter
Do-It-Yourself SEO/SEM: Classes Search Engine College, Kalena Jordan www.searchenginecollege.com
SEO Research Labs - Training Classes, Dan Thies www.seoresearchlabs.com
Search Engine Workshops, R. Nobles & J. Alexander www.searchengineworkshops.com
High Rankings Seminars, Jill Whalen www.highrankings.com/seminar/
![Page 10: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/10.jpg)
Work Harder
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© Matt McGee, 2006.
Work HarderWork HarderWork HarderWork Harder
Local Search: Target Buyers
![Page 12: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/12.jpg)
© Matt McGee, 2006.
Work HarderWork HarderWork HarderWork Harder
Local Search: Target Buyers
![Page 13: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/13.jpg)
© Matt McGee, 2006.
Work HarderWork HarderWork HarderWork Harder
Local Search: Manage Listings
Google Local Business Center http://www.google.com/local/add/businessCenter
Yahoo Local Listings Center http://listings.local.yahoo.com/
Amacai/Localeze: http://www.localeze.com/manage/
Acxiom: http://bcb.acxiom.com/start.pl
infoUSA: http://list.infousa.com/dbupdate.htm
![Page 14: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/14.jpg)
Be More Creative
![Page 15: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/15.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Search Engine Marketing “box”
Alternative SEM: Think outside the box!
![Page 16: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/16.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM “Participation Marketing” - don’t wait for customers to find you; go out and find them
Where? Message boards, discussion groups, social networking sites, blogs, etc.
Rule #1: Avoid the hard sell; instead, be an active contributor - not just someone looking to make a buck
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© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr
![Page 18: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/18.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr
Own a boat / marine shop?
![Page 19: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/19.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr
Manage a music store?
![Page 20: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/20.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr
Have your own pet shop?
![Page 21: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/21.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr
Are you a contractor / builder?
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© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr
Maybe your business targets a specific area?
![Page 23: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/23.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr Screen name? Use your URL!
User Profile? Discuss your business, link to your web site
Upload QUALITY photos of your products (or things related to your business)
Find, join, and participate in photo groups
DON’T: Spam. (DO: Respect the users and system.)
![Page 24: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/24.jpg)
© Matt McGee, 2006.
Be More CreativeBe More CreativeBe More CreativeBe More Creative
Alternative SEM: Flickr Value? All 4 major SEs spider Flickr; Google the most
Photo/Profile pages with PR up to 6
No links have “No Follow”
![Page 25: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/25.jpg)
© Matt McGee, 2006.
ConclusionConclusionConclusionConclusion
Do-it-yourself SEO: Books, Seminars Invest time, not $$$
Work Smarter
Local Search: Growing, need to manage listingsWork Harder
Outside the box: Participation Marketing Flickr, Google Groups, Yahoo! Groups, etc.
Be More Creative
![Page 26: Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago December 7, 2006](https://reader030.vdocument.in/reader030/viewer/2022032805/56649ee45503460f94bf2e9f/html5/thumbnails/26.jpg)
© Matt McGee, 2006.
Smarter. Harder. More Creative.Smarter. Harder. More Creative.Smarter. Harder. More Creative.Smarter. Harder. More Creative.
Thank You!
Matt [email protected]