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Building Your Business with Mobile
Shane WilliamsonCo-Founder Mobile Monday Sydney
1st December 2009
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over 4.5 billion active mobile subscriptionsDec 2009
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1.4 Billion
1.5 Billion1.7 Billion
1.1 Billion
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over a Billion new mobiles are
sold annually
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replacementcycle
3.5 years
18 months
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in Australia one in five mobile phone users are
business users
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SOURCE: Telecoms Industry Ombudsman 2009 Annual Report
What people are complaining about
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Telstra; $17,238
,634
Optus; $4,084,
414
AAPT; $563,547 iiNet; $137,906
Top 4 Invoiced by Telecoms Industry Ombudsman for complaints handled 2008/09
SOURCE: Telecoms Industry Ombudsman 2009 Annual Report
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smartphonevs
featurephone
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Mobile Manufacturers Smartphone Market Share 3Q09 (Global)
Nokia Research In Motion AppleHTC Samsung Others
Others
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Mobile email remains the most popular business application mobilised by 53% of corporate Australia
SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey
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Location Based
Services
Sales & Field Force Automation
Fixed to Mobile Convergence Messagin
g & Collabora
tion
BUSINESSMOBILE
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LocationBased
Services
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www.skynetmobile.com
•Geo-Fence alerts•Stop Logs•Programmable Points of Interest ( POI ) •Photo capture•Barcode scanning•Signature capture•Discrete alarm
PatrolGuard GPS
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Sales & Field Force Automation
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salesforce.com
On Demand Customer Relationship Management
(CRM)
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SalesForce.com Contact Manager Edition
• US$9 per user, per month• Contacts and accounts• Outlook and email integration• Reporting• Customisation• Google Apps integration
www.salesforce.com/smallbusinesscenter
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• Small Medium Enterprise Field Service Management
• Schedule work to fieldworkers
• Real time job management• Real time feedback• Web based reporting &
printing is availablewww.retrieverbarking.com
Retriever Barking(Field Service Automation)
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Fixed To MobileConvergence
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Vodafone Business One
• Partnership between Vodafone Australia, Cisco & RIM (Blackberry)
• $2,000 to $10,000 per month• Extends the IP PABX functionality to the
mobile• Managed service (Hosted PABX)
vodafonebusinessone.com.au
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Voda
fone
Bus
ines
s O
ne
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Voda
fone
Bus
ines
s O
ne
www.vodafonebusinessone.com.au/one-at-work.aspx
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Messaging & Collaboration
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www.google.com.au/apps
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Summary
• Mobile is the main information tool of business
• Cloud computing loves mobile• Strongest business processes drivers
– Location Based Services– Sales & Field Force Automation– Messaging & Collaboration– Fixed To Mobile Convergence
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Building Your Business with Mobile
Shane WilliamsonCo-Founder Mobile Monday [email protected] 987 393