Download - SMX Toronto 2013 G+ HoA
![Page 1: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/1.jpg)
@Sparkle_Agency
How to Get Key Influencers & Celebrities Asking To Be on Your Web Show
Using Google+ Hangouts on Air
Debbie HorovitchSocial Sparkle & Shine
@Sparkle_Agency
![Page 2: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/2.jpg)
@Sparkle_Agency
This Presentation Will Cover
• 10 Steps to Celebrity: G+ Hangouts on Air• 15 Minutes + 10 minutes Q&A• 30 Point Font– Thank you Guy Kawasaki!
![Page 3: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/3.jpg)
@Sparkle_Agency
Guy Kawasaki & Shawn WelchAPE: Author, Publisher, Entrepreneur –
How to Publish a Book
![Page 4: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/4.jpg)
@Sparkle_Agency
Chris Guillebeau The $100 Startup
![Page 5: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/5.jpg)
@Sparkle_Agency
Dorie ClarkReinventing You
![Page 6: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/6.jpg)
@Sparkle_Agency
Will Weinraub - LiveNinja.com CEO & co-founder
![Page 7: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/7.jpg)
@Sparkle_Agency
1 – Dream Big, Start Small
• Think about the group of people you most want to help, prioritize niches– (September) wanted to help everyone!–Multi-format & weekly show planned
• Propose multiple categories, but channel energies to subjects where successful– Focusing efforts on #SparkleSOS Book
Authors & Publishers, monthly show
![Page 8: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/8.jpg)
@Sparkle_Agency
2 – Expect to Iterate
• A refined process grows your audience• Expect to start off crappy– Execute & iterate to work out the kinks– Started with QSR / resto: not good tech– Tried “Hangouts” Hangout: DISASTER– Tried “Twitter” Hangout: so/so
attendees– Have been beating to pulp #SparkleSOS
tweetchat, still working to make it work
![Page 9: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/9.jpg)
@Sparkle_Agency
3 – Pre & Taping Promotions
• Twitter is a much more known network– Pre-promotion & connection with
likely interested people / biz orgs– During - Interns assigned to:• tweet out live quotes on
#SparkleSOS hashtag• ask live audience Q’s on HoA
– Leverage “newness” of G+ & HoA
![Page 10: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/10.jpg)
@Sparkle_Agency
4 – Creating Audience
• Like TV, most audience comes AFTER live taping event–Optimize video with keywords / SEO– Introduce speakers & guests before
“live” taping begins– Select 10 people (including hosts &
special guests), for ON Hangout video who are most excited & connected
![Page 11: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/11.jpg)
@Sparkle_Agency
5 – Share Video w/Open Mind
Shared to: APE Author, Publisher, Entrepreneur Community Page on Google+
![Page 12: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/12.jpg)
@Sparkle_Agency
6 – Optimize the Video
• Send celebrity Hangouts video to other celebrities & ask them to participate– Dorie Clark (HBR / Forbes writer)
joined us on Chris Guillebeau early–Mike Michalowicz said “yes” to guest
spot, day before Guy Kawasaki live– YouTube G+ video search engine:
Keywords, category selection, links
![Page 13: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/13.jpg)
@Sparkle_Agency
Leverage Google SEO / SERPs
![Page 14: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/14.jpg)
@Sparkle_Agency
7 – Post Taping Marketing
• Share your video– In gmail/email to potentially
interested audience / fans of subject– Provide everyone on the Hangout with
live YouTube embed code & invite to post video to their own communities
– Celebrity guests also likely to post to their own large blogs / communities
![Page 15: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/15.jpg)
@Sparkle_Agency
• Follow up with video & embed link by email to participants, ppl who missed it– Share video with their email list– Ask for a review quote of the show– Invite them back to the panel– Ask if they know anyone else who would
be a fit for the show– Review their book; drop in link
on Amazon review to video of Hangout
8 – Follow Up, Ass Kisser!
![Page 16: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/16.jpg)
@Sparkle_Agency
Solicit Positive Feedback
![Page 17: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/17.jpg)
@Sparkle_Agency
9 – Leverage the Opportunity
• Google+ Hangouts on Air are NEW to most people– You’re likely 1st asking for G+ HoA– Teaching the experts something new – Next – available to #Sparkle sponsors:• Social Media Camp Victoria May• Mari Smith Intensive San Diego April• Social Media Marketing World in SD
![Page 18: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/18.jpg)
@Sparkle_Agency
10 – Repeat the Process
#SparkleSOS Apr Book Authors & Publishers:Mike Michalowicz
![Page 19: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/19.jpg)
@Sparkle_Agency
#SparkleSOSAvailable for Sponsorship &
White-Label G+ HoA Show Producing
![Page 20: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/20.jpg)
@Sparkle_Agency
For a limited time, schedule a free 30 min meeting with Debbie Horovitch about your Google+ Hangouts on Air
on LiveNinja.com
![Page 21: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/21.jpg)
@Sparkle_Agency
Connect With Your #SparkleDebbie Horovitch
UX/IA Partners 26MondaysInterns Patrycja Wygnal & Matt Alexander
@Sparkle_Agencyhttp://theSparkleAgency.com
![Page 22: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/22.jpg)
@Sparkle_Agency
Even SM “Wastelands”…
![Page 23: SMX Toronto 2013 G+ HoA](https://reader037.vdocument.in/reader037/viewer/2022103114/554ee68eb4c905911d8b4fcb/html5/thumbnails/23.jpg)
@Sparkle_Agency
Who is Social Sparkle & Shine• Advertising, marketing & PR experience since 1996• Social media consulting & training since 2008• Clients include job seekers, professionals, small business,
media channels, large business, not for profits & government organizations, globally
• Speaking & training programs available• SEO Optimized guest blog posts available• Relevant guest blogs accepted & promoted• #HappinessTrain Mental Health Awareness Campaign• #SparkleSOS Book Authors & Publishers – monthly Google+
Hangouts on Air (web TV show)• Social Media Mastermind